Job Description

Overview:

The Web Performance Manager (CEMEA) is responsible for managing the performance of Visa's websites across the CEMEA region, including visa.com and other Visa domains. This role ensures that the websites meet strategic objectives related to content management, SEO, and user experience. In collaboration with the Global .com team, the Web Performance Manager will lead initiatives to optimize website functionality, content, and performance throughout the region. The role involves high-level collaboration with cross-functional teams, including Marketing, Product, Sales, Legal, and Consulting, to ensure seamless content creation and website management.

Responsibilities:

Website Performance and Optimization:

Lead the optimization of website processes, content, and functionality to improve site performance in the CEMEA region.

Manage web content updates, troubleshoot site issues, and implement SEO strategies to ensure high search engine rankings.

Work closely with the Global .com team to implement best practices in website performance, SEO, and UX across CEMEA sites.

Content Management and Localization:

Build, adapt, and localize new content for Visa.com, ensuring alignment with brand guidelines and project objectives.

Collaborate with regional and local teams to facilitate translation reviews and ensure content relevance for each market.

Supervise the rollout of new content and ensure it aligns with business priorities and timelines.

Web Development Project Management:

Oversee the work of web development and content agencies, ensuring timely delivery and adherence to quality standards.

Manage domain name governance, technical issues, and requests for new domains/subdomains in response to business needs.

SEO Strategy and Implementation:

Lead SEO efforts in CEMEA, ensuring Visa websites maintain high standards through content optimization, keyword targeting, and performance analysis.

Collaborate with media agencies to align SEO and SEM strategies for maximum synergy and effectiveness.

Perform site audits, analyze data, and provide actionable insights to improve organic ranking and traffic performance.

Analytics and Reporting:

Monitor site traffic and performance using tools like Google Analytics, providing insights to optimize the user journey and conversion rates.

Create detailed reports and dashboards to track website performance, presenting insights and recommendations to management and key stakeholders.

Partner with internal teams to measure campaign effectiveness and optimize online marketing strategies.

Competency Requirements:

Web Content Management:

Proven experience with content management systems (CMS), particularly Adobe Experience Manager.

SEO and Digital Marketing Expertise:

Strong background in SEO strategy development, on-page optimization, and content marketing, with a focus on driving organic growth.

Project Management and Collaboration:

Demonstrated ability to manage web development projects, including cross-functional collaboration and agency management.

Technical Proficiency:

Basic proficiency in HTML/CSS/JavaScript and experience with web analytics tools like Google Analytics.

Minimum Requirements:

Education:

Bachelor's degree in Marketing, Web Development, IT, or related fields, or equivalent work experience.

Experience:

4+ years of work experience as a Web Editor, SEO Specialist, or in a similar role, managing website content, SEO, and web development projects.

Skills:

Demonstrable experience in CMS systems, SEO, web analytics, and digital content creation.

Strong analytical skills and attention to detail, with the ability to provide clear insights from data analysis.

Language Skills:

Fluency in English is mandatory; proficiency in other languages spoken in the CEMEA region is a plus.

Projects You Will Be a Part Of:

Executing the strategic vision for Visa.com across CEMEA in collaboration with the global team.

Driving best-in-class Visa brand execution on owned digital platforms.

Leading the implementation of SEO strategies and enhancing site performance.

Supporting the optimization of Visa's digital user experience and web content delivery across the region.

BH-MS0835

Requirements:

Collaborative Tools Proficiency: Experience with collaborative project management tools like Atlassian (JIRA, Confluence) and proficiency in marketing automation tools such as Eloqua. Web Development Knowledge: Proficiency in managing web platforms, troubleshooting technical issues, and ensuring compliance with governance policies.