Role Designation: Vice President Digital Growth and StrategyReporting: CDOManaging/Leading: Growth and Strategy TeamRole Purpose:The Vice President Digital Growth and Strategy is responsible to drive the overall growth of the ecommerce business in the region, by acting as an independent strategic enabler, defining and managing growth tactics and strategies, considering all aspects of the business, from on-site marketing to fufilment operations and last mile, keeping a customer-centric mindset to engage and grow the audience shopping with us. He/she works intensly with the country leadership teams and corporate functions to deliver on the targets defined, to grow the business in a sustainbable manner. He/she will lead a team of high performing digital experts that cross-functionally deliver on short-term growth initiatives and improvement programs, as well as staying abreast with the latest consumer trends and market dynamics to identify long terms value creating opportunities to maintain a competitive advantage within the online grocery space.Success Metrics:
Grow revenues monthly by
25% vs LY * Improve total commercial margins by 10pp
Maintain incomplete order rates w/subsitutions below 5%
Achieve NPS of
50People Development:
Team eNPs xx
Key Responsibilities and Accountabilities:Strategy
Develop and execute a comprehensive digital growth strategy that drives increased revenue, market share, and customer satisfaction
Identify and drive various growth programs and projects, promoting the top-line growth, with the respective country and functions leads
Monitor and analyze market trends, customer behavior, and competitive landscape to inform strategic decision-making
Define and track key performance indicators (KPIs) to measure the success and effectiveness of digital growth initiatives
Lead structured problem solving to establish an understanding of risks/issues and identify potential mitigative actions to be executed
Topline growth
Define, in collaboration with digital marketing, strategic and tactical activations to drive topline growth, achieving year-over-year growth,
Monitor overall platform engagement, define improvement opportunities to optimize the conversion funnel to enhance conversion rates
Develop and analyze customer segmentations, to define targeted activations to improve customer retentions and overall spend by customer
Work closely with the merchandising teams, identifying opportunities to improve product availability, pricing and promotion strategy
Profitability improvements
Define activations and initiatives to increase the overall spend by customers, through enhancing the frequency and basket value, implementing targeted uplselling and cross selling strategies, as well as personalized product recommendations
Monitor, review and recommend opportunities to improve the delivery fee revenue stream, taking into account the impact on customers, orders, frequency and basket values
Work closely with the local and corporate operations teams to provide clarity on the growth initiatives and forecasts to optimize and right size the capacity planning efforts to manage fulfilment and last mile cost lines
Customer experience
Improve overall customer satisfaction and brand perception by monitoring customer sentiment and feedback to identify improvement initiatives to deliver the best customer experience e.g. incomplete orders, product quality, on-time delivery and others
Experience Required:
Bachelor and post-graduate degree required; post-graduate degree in business, marketing or related field preferred
15+ years of experience working in a multi-national, large corporate environment and/or top-tier consultancy
Previous experience in strategy, digital, ecommerce, start-ups or similar dynamic digital environment
Strong skills in stakeholder management, conflict management and problem-solving
Commercial knowledge preferred, with hands-on experience in the retail business
English (Full professional proficiency - Required)
Arabic (Full professional proficiency - Preferred)