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Accept ClosePress Tab to Move to Skip to Content LinkSearch by KeywordSearch by LocationSearch by KeywordSearch by LocationLoading...Team:LocationType:Grade:Create Alert\xc3\x97Select how often (in days) to receive an alert:StartPlease wait...Vice President Brand adidas EMPurpose & Overall Relevance for the Organization:Lead the growth of adidas Brand internally and externallyEmerging Markets,Develop and steer the Go-to-Market plans for the region in order to achieve the objectives outlines above.Key responsibilities:\xc2\xb7 Sharpen the Brand\'s positioning while building awareness, engagement and advocacy amongst athletes, consumers, and other sport stakeholders in the Market. Ensure the Brand is represented in line with global brand principles in all the channels, digital environments and at retail including Wholesale\xc2\xb7 Drive GTM Process against Market GTM milestones through Concept to Consumer and Marketing Operation teams (to include channel plans, sample ordering, master data, showroom set-up (with Sales & VM) and Events.\xc2\xb7 Ensure that have proper tools to implement the GTM strategies successfully and extend the correct level of support during the implementation. Guide, support & enable the GTM plan execution across at cluster level.\xc2\xb7 Represent and advocate for Emerging Markets brand needs including category ranges and Seasonal Calendar Concept needs to the global brand organization\xc2\xb7 Define the final Assortment Planning including the Emerging Markets Common Range (EMCR) by channel working closely with DTC merchandising teams at Emerging Markets & Clusters levels\xc2\xb7 Lead and steer the Market range selection process through the Category Business Units to meet the needs of the Emerging Markets consumers with a focus on efficiency based on the Global range.\xc2\xb7 Ensure Brand and Category / Marketing Plans are designed and executed with excellence.\xc2\xb7 Lead all Brand Activation Functions; Communications, Media and Digital Activation, Performance Marketing, Membership & CRM, Newsroom & PR, Omnichannel Marketing (including Visual Merchandising).\xc2\xb7 Lead, guide and support Brand Partner strategies and sponsorships for the Emerging Markets.\xc2\xb7 Ensure Market lifecycle management & allocation by channel in partnership with Sales.\xc2\xb7 Guide pricing, standard margin, and direct brand contribution in conjunction with Clusters & Finance through BU\'s & CtC Teams.\xc2\xb7 Ensure high employee engagement at every level through effective communication, motivation, coaching, training, and development of personnel in the team.\xc2\xb7 Identify and develop (in and outside of the team) high-potential talents.\xc2\xb7 Build diverse and inclusive teams which are championing individual uniqueness and cultivating a culture of belonging.\xc2\xb7 Act as a role model in line with adidas Leadership Framework and in compliance with the relevant laws and regulations as well as the adidas values, Fair Play Code of Conduct, and other internal policies.Key Performance Indicators\xc2\xb7 Brand Health\xc2\xb7 Share of Search\xc2\xb7 Net Sales\xc2\xb7 Market Expenses\xc2\xb7 Operating ProfitKey Relationships\xc2\xb7 Emerging Markets SLT\xc2\xb7 Cluster GMs, Cluster Brand Directors\xc2\xb7 Global Brand Leaders and other stakeholders.\xc2\xb7 EM Finance, other global support functions.\xc2\xb7 External agencies and partners.Knowledge, Skills, and Abilities:\xc2\xb7 Ability to think strategically, synthesize complex data and develop innovative solutions within an entrepreneurial environment.\xc2\xb7 Extensive knowledge of the industry, market trends, and consumer marketing strategies.\xc2\xb7 Ability to cope with change, make decisions and lead/navigate through risks and uncertainty.\xc2\xb7 Strong presentation/communication, negotiation and influencing skills, especially with senior stakeholders within a global matrix organization.\xc2\xb7 Excellent analytical, problem solving and influencing skills.\xc2\xb7 Strong leadership skills with ability to build respect and trust with others both internally and externally.\xc2\xb7 Strong understanding of sports related industry and consumer.\xc2\xb7 Demonstrated knowledge in the different areas of marketing.\xc2\xb7 Passion and commitment to understand what motivates consumers.Requisite Education and Experience / Minimum Qualifications:\xc2\xb7 University/college degree with marketing, communication, or sales focus. Masters/MBA preferred.\xc2\xb7 Senior leader with
12 years of progressive marketing experience, ideally in apparel/fashion/shoes industry with exposure to Sales and Trade Marketing. Experience working in an international environment preferred.\xc2\xb7
8 years\' experience leading & managing large teams (including senior leaders) in multinational/multicultural organizations.\xc2\xb7 Deep functional experience in Brand Management, Marketing, and/or Sales. Experience with integrated marketing campaigns, lifestyle & youth culture preferred.\xc2\xb7 Change management experience, comfortable in driving transformation and creating clarity within new and ambiguous environments.\xc2\xb7 Ability to work in a Matrix organization with experience influencing cross-functionally and cross-culturally.AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE\'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

• COURAGE: Speak up when you see an opportunity; step up when you see a need..
• OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
• INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
• TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
• INTEGRITY: Play by the rules. Hold yourself and others accountable to our company\'s standards.
• RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.Job Title: Vice President Brand adidas EMBrand:Location: DubaiTEAM: Brand Management & CommunicationsState: DubaCountry/Region: AEContract Type: Full timeNumber: 517095Date: Oct 14, 2024Find similar jobs:THROUGH SPORT, WE HAVE THE POWER TO CHANGE LIVES. \xc2\xa9 2020 adidas. All Rights Reserved.

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