Purpose & Overall Relevance for the Organization:Lead the growth of adidas Brand internally and externallyEmerging Markets,Develop and steer the Go-to-Market plans for the region in order to achieve the objectives outlines above.Key responsibilities:\xc2\xb7 Sharpen the Brand's positioning while building awareness, engagement and advocacy amongst athletes, consumers, and other sport stakeholders in the Market. Ensure the Brand is represented in line with global brand principles in all the channels, digital environments and at retail including Wholesale\xc2\xb7 Drive GTM Process against Market GTM milestones through Concept to Consumer and Marketing Operation teams (to include channel plans, sample ordering, master data, showroom set-up (with Sales & VM) and Events.\xc2\xb7 Ensure that have proper tools to implement the GTM strategies successfully and extend the correct level of support during the implementation. Guide, support & enable the GTM plan execution across at cluster level.\xc2\xb7 Represent and advocate for Emerging Markets brand needs including category ranges and Seasonal Calendar Concept needs to the global brand organization\xc2\xb7 Define the final Assortment Planning including the Emerging Markets Common Range (EMCR) by channel working closely with DTC merchandising teams at Emerging Markets & Clusters levels\xc2\xb7 Lead and steer the Market range selection process through the Category Business Units to meet the needs of the Emerging Markets consumers with a focus on efficiency based on the Global range.\xc2\xb7 Ensure Brand and Category / Marketing Plans are designed and executed with excellence.\xc2\xb7 Lead all Brand Activation Functions; Communications, Media and Digital Activation, Performance Marketing, Membership & CRM, Newsroom & PR, Omnichannel Marketing (including Visual Merchandising).\xc2\xb7 Lead, guide and support Brand Partner strategies and sponsorships for the Emerging Markets.\xc2\xb7 Ensure Market lifecycle management & allocation by channel in partnership with Sales.\xc2\xb7 Guide pricing, standard margin, and direct brand contribution in conjunction with Clusters & Finance through BUs & CtC Teams.\xc2\xb7 Ensure high employee engagement at every level through effective communication, motivation, coaching, training, and development of personnel in the team.\xc2\xb7 Identify and develop (in and outside of the team) high-potential talents.\xc2\xb7 Build diverse and inclusive teams which are championing individual uniqueness and cultivating a culture of belonging.\xc2\xb7 Act as a role model in line with adidas Leadership Framework and in compliance with the relevant laws and regulations as well as the adidas values, Fair Play Code of Conduct, and other internal policies.Key Performance Indicators\xc2\xb7 Brand Health\xc2\xb7 Share of Search\xc2\xb7 Net Sales\xc2\xb7 Market Expenses\xc2\xb7 Operating ProfitKey Relationships\xc2\xb7 Emerging Markets SLT\xc2\xb7 Cluster GMs, Cluster Brand Directors\xc2\xb7 Global Brand Leaders and other stakeholders.\xc2\xb7 EM Finance, other global support functions.\xc2\xb7 External agencies and partners.Knowledge, Skills, and Abilities:\xc2\xb7 Ability to think strategically, synthesize complex data and develop innovative solutions within an entrepreneurial environment.\xc2\xb7 Extensive knowledge of the industry, market trends, and consumer marketing strategies.\xc2\xb7 Ability to cope with change, make decisions and lead/navigate through risks and uncertainty.\xc2\xb7 Strong presentation/communication, negotiation and influencing skills, especially with senior stakeholders within a global matrix organization.\xc2\xb7 Excellent analytical, problem solving and influencing skills.\xc2\xb7 Strong leadership skills with ability to build respect and trust with others both internally and externally.\xc2\xb7 Strong understanding of sports related industry and consumer.\xc2\xb7 Demonstrated knowledge in the different areas of marketing.\xc2\xb7 Passion and commitment to understand what motivates consumers.Requisite Education and Experience / Minimum Qualifications:\xc2\xb7 University/college degree with marketing, communication, or sales focus. Masters/MBA preferred.\xc2\xb7 Senior leader with >12 years of progressive marketing experience, ideally in apparel/fashion/shoes industry with exposure to Sales and Trade Marketing. Experience working in an international environment preferred.\xc2\xb7 > 8 years experience leading & managing large teams (including senior leaders) in multinational/multicultural organizations.\xc2\xb7 Deep functional experience in Brand Management, Marketing, and/or Sales. Experience with integrated marketing campaigns, lifestyle & youth culture preferred.\xc2\xb7 Change management experience, comfortable in driving transformation and creating clarity within new and ambiguous environments.\xc2\xb7 Ability to work in a Matrix organization with experience influencing cross-functionally and cross-culturally.

Adidas