The Van Sales Manager is responsible for driving the growth of Dhofar Global's van sales operations across our markets, developing a robust strategy to increase market share and optimize the van sales business line.
This role ensures sales and logistical efficiencies through effective planning, product knowledge, and customer insights, aligning operations with company objectives to maximize Dhofar Global's presence and profitability within the small-customer segment.
KEY DUTIES AND RESPONSIBILITIES:
Strategy Development and Execution:
• Develop and implement a strategic plan to expand van sales, increase market penetration, and grow Dhofar Global's share within the small-customer market.
• Collaborate with CSO and CCO to align van sales targets with the overall company goals and ensure alignment with brand standards.
Product Selection and Van Sales Portfolio Management:
• Oversee the van sales product portfolio to drive growth and success for the segment.
Collaborate with the Commercial team and other stakeholders to optimize the product range by introducing new products, phasing out underperforming ones, and diversifying the van sales offerings.
Pricing and Positioning:
• Develop in collaboration with CCO and CSO pricing strategies based on market and segment analysis, and competitive positioning.
• Ensure in collaboration with Marketing both the business line and its products are positioned effectively in the market to maximize sales and profitability.
Sales Management and Growth:
• Oversee daily van sales operations, setting sales targets, monitoring performance, and providing guidance to sales teams to meet and exceed goals.
• Actively contribute to demand planning and marketing efforts.
• Lead the efforts to shift the client base to e-commerce operations and work with E-commerce Manager to find workarounds and dedicated solutions.
Product and Market Knowledge:
• Maintain a comprehensive understanding of Dhofar Global's product portfolio and communicate product benefits effectively to small customers.
• Stay updated on market trends, competitors, and customer preferences, using this information to adjust sales strategies and address emerging customer needs.
• Train and mentor the van sales team on effective sales strategies and technical knowledge for products.
Market Insights and Customer Relations:
• Gather and analyze market trends, customer needs, and competitor activities.
• Provide actionable insights and recommendations to the Commercial team to drive sales strategies and product development.
• Build and maintain strong relationships with key customers, addressing their needs and ensuring a high level of service.
Operational and Logistical Efficiency:
• Optimize van routes, loading processes, and schedules to ensure timely deliveries and cost-efficient operations.
• Work with Supply Chain to improve van loading practices, ensuring that products are easily accessible and arranged according to delivery schedules.
• Monitor and manage van inventory levels, coordinating with warehouse teams to maintain stock accuracy.
Team Management:
• Develop the Van Sales team structure and capabilities based on business needs.
• Lead, motivate, and coach van sales teams, fostering a high-performance culture and ensuring staff have the skills needed to drive sales growth.
• Identify training needs, conduct regular coaching sessions, and implement best practices in van sales techniques and customer service.
Performance Tracking and Reporting:
• Develop and deliver regular sales reports and forecasts for the van sales business.
• Collaborate with CSO to define and track key performance indicators (KPIs) that measure sales and product performance.
• Leverage van sales' data to make informed decisions and optimize sales strategies and plans.
• Present findings to CSO and Management and recommend actionable steps for improvement.
Collaboration and Communication:
• Partner with Supply Chain to optimize product availability and maintain quality standards.
• Collaborate with Marketing and E-commerce to effectively promote van sales and achieve company goals.
• Maintain strict adherence to all company policies, industry regulations, and best practices.
Qualifications and Experience:
Bachelor's degree in Business Administration, Sales, Marketing, Logistics, or a related field.
Minimum of 7 years in sales, with at least 2 years in a management role, ideally in van sales, FMCG, or distribution.
Proven track record of meeting sales targets, with strong sales and negotiation capabilities.
Experience in route optimization, van loading, and logistical planning to enhance delivery efficiency.
Ability to analyze sales data, identify trends, and make data-driven decisions.
Strong team leadership and motivation skills with experience in training and developing sales teams.
Demonstrated ability to understand and address small-customer needs with a customer-centric approach.
Excellent verbal and written communication skills, with the ability to present insights and strategies to senior management.
Job Types: Full-time, Permanent
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