Conduct user research to gather insights into user behaviours, needs, and pain points for both mobile and web applications.
Analyse user data from various sources (e.g. analytics, user feedback, usability testing) to identify trends and areas for improvement.
Create user personas, journey maps, and wireframes to guide design and development processes.
Collaborate with product managers, designers, and developers to ensure user-centric design and functionality.
Assist in the creation of wireframes, prototypes, and mock-ups to visualize design concepts for both mobile and web applications.
Develop and maintain detailed research findings, UI/UX specifications and guidelines.
Plan, conduct, and analyze usability tests to gather user feedback and validate design. decisions Conduct A/B testing to compare different design solutions and determine the most effective approach.
Stay updated on the latest UI/UX trends, tools, and best practices.
Present findings and recommendations to stakeholders to drive product improvements.
Ensure that all design elements and interactions are consistent with the overall product vision and brand guidelines.
Monitor and measure the success of UI/UX improvements through user satisfaction and product performance metrics.
Key Requirements
Bachelor\'s degree in design, Human-Computer Interaction, or a related field.
5+ years of experience in UI/UX design, analysis or similar role, with a focus on both mobile and web applications.
Proficiency in design and prototyping tools such as Figma or similar.
Strong understanding of user-centered design principles and best practices.
Experience with data analysis and UX research methods, including surveys, interviews, and usability testing.
Ability to analyze and interpret user data to inform design decisions.
Experience with A/B testing and other experimentation methods.
Familiarity with insurance and automotive industry is a plus.
Familiarity with Webflow is a plus.
Relevant certifications (e.g., NN/g UX Certification) are a plus.