Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world\'s most admired and innovative brands. Al-Futtaim Group\'s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every dayOverview of the role
In a very competitive UAE automotive industry, we\'re seeking a UAE National Marketing Manager. This role will be pivotal in strengthening Toyota and Lexus\' presence and elevating the customer experience across various touchpoints. This includes sales and aftersales networks, boutique outlets, as well as experiential spaces like Mall Stores and brand exhibitions.What you will do
- Strategize, plan and execute all product launches, including media event, VIP & public activations
- Plan and executive sales events in various showrooms to increase footfall
- Set up a sustainable Toyota and Lexus brand standards program
- Work alongside the Senior Managers for each brand and GM Marketing to work on various partnerships and sponsorships for both brands
- Responsible for asset development and refresh in sales and service centers
- Plan and organize network development events such as showroom openings, refurbishments, etc.
- Support relevant teams for other internal events such as National Skills contest, HR events, etc.
- Strategize all public activations/ guerilla activities to increase brand awareness and engagement
- Manage event budget to ensure no over/under spend
- Reporting and PDCA (Plan, Check, Do, Act) so there are learnings for future projects
- Analyze brand positioning and consumer insights
- Partnering with cross-functional teams to enable the success regarding customer experience
- Develop a strong understanding of the brand\'s key customer journeys
- Define KPIs to monitor success and progress
- Responsible for brand standards across both brands
- Implement brand guidelines, monitor product display and customer reactions
- Conduct audits in all locations
- Actively participate in trainings to improve personal leadership skills
- Develop a succession and training plan in conjunction with the brand experience team to ensure a clear career growth path is created with transparent milestones and objectives. Activity should include relevant training courses, mentoring and new projects to create empowerment with accountability.REQUIREMENTSRequired skills to be successful
- Marketing Educational knowledge, preferably in Marketing, Communications or related field
- Brand Experience understanding, UAE automotive events experience
- Organized and high-pressure activation problem solving skills
- Technical production knowledge and technology incorporationAbout the team
The role reports to the Marketing General Manager. You will collaborate with sales, aftersales, product planning, Al-Futtaim Automotive Group\'s digital, PR and finance teams to ensure proper communication and synergies over the expected targets.What equips you for the role
- The ideal candidate should champion brand and consumer experience across all media platforms and touchpoints.
- Must possess strong technical expertise and a proven track record in executing events and activations within the UAE market.
- Preferably millennial able to feel, sense breath and understand social media trends
- Experience of dealing with agencies
- Ability to think creative and critical as an individual while working effectively with a team
- Comfort working in a fast-faced, constantly-changing environment
- A real can-do attitude with perfect execution skillsAbout Al-Futtaim Automotive
A major division of the UAE-based Al-Futtaim Group of companies, Al-Futtaim Automotive is an industry leader with presence in 10 countries across the Middle East, Asia and Africa.
Our core business activities at Al-Futtaim Automotive include distribution, manufacturing, leasing and aftersales, and we are firmly established as the regional representative of some of the world\'s most iconic automotive brands: Toyota, Lexus, Honda, Jeep, Chrysler, Dodge, Volvo and RAM.
We are driven by a customer-centric approach, constantly pushing the boundaries on innovation, quality standards, and value-added service across our vast universe of customers - right from motoring enthusiasts to fleet operators to contractors. Our mission is to become the leader in custom-made mobility solutions by delivering nothing less than world-class omni-channel experiences.
We channel our local expertise and global trust to deliver one of the most comprehensive portfolios of mobility products and solutions, from passenger cars to SUVs, electric vehicles to high-performance motorbikes, commercial vehicles to industrial & construction equipment.
What keeps the company moving forward is a 9000-member strong team, with inspiring possibilities for growth, throughout the career path. This is Al-Futtaim Automotive and we empower talent to move forward.ABOUT THE COMPANYEstablished in the 1930\'s, the Al-Futtaim Group initially operated as a trading enterprise. Rapid development throughout the 1940\'s and 50\'s saw it establish itself regionally as an integrated commercial, industrial and services organisation, positioning itself one of the leading business houses in the lower Gulf region. Today, it operates collectively over 40 companies bearing the Al-Futtaim name, dominates many market segments in the UAE, and has expanded its sphere of operation to include Bahrain, Kuwait, Qatar, Oman and Egypt.The Group comprises a diverse range of strategically positioned operating subsidiaries and associate companies, structured to give the Al-Futtaim Group the flexibility and versatility to keep ahead of local competition while keeping pace with the ever-evolving global business scenario. The Groups continued investment in world-class systems technology is clear evidence of its commitment to maintain leading edge performance and service delivery.The success of the Al-Futtaim Group can be attributed to a business approach that combines the ability to change with the traditional values of integrity, service and social responsibility that define its core business philosophy. This, linked with the Groups belief in decentralisation, gives the heads of the operating companies a high degree of functional autonomy and authority, providing the Group with essential flexibility, and individual employees a clearly defined work culture and sense of responsibility.

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