Al Futtaim Education Foundation (AFEF) owns and provides governance to Deira International School and Universal American School. AFEF aims to realise its vision of taking education in the UAE to the next level of future readiness and of preparing students for an increasingly globalised and technologically advanced world. Al Futtaim Education Foundation is an initiative of the Al Futtaim family to support the vision of the Government of Dubai and the Knowledge and Human Development Authority (KHDA) for the creation of a globally competitive economy while maximising its social contribution to the community through this not-for-profit endeavour.

• Defining and executing the marketing strategy for Universal American School, Deira International School and AFEF, utilizing school market trends, our competitors\' strategies, and parents\' feedback to identify new opportunities for growth.
• End-to-end management of campaigns: ideation, planning, budgeting, execution, and overseeing content creation; this includes social media campaigns, mall and streets billboards, press releases, radio, and marketing collaterals
• Leading the digital marketing and SEO activities for the websites of the schools and the Foundation
• Maintaining an updated library of marketing multimedia content for schools and the foundation on a termly basis by executing professional photo and video sessions, podcasts, interviews, and documentaries, and updating schools\' and AFEF brochures and fact sheets
• Handling internal, public and executive events and visits: coordinating with internal teams and external suppliers and actively present on the event floor to ensure a smooth and successful execution
• Managing partnerships with Al-Futtaim subsidiaries as well as external entities. Launching and distributing Momentum, a termly magazine that reaches over 4000 families.
• (examples of active external partnerships include the following: Emirates Literature Festival, COBIS, World Schools Summit, Jabal Amman, the School and Nursery Show, Yalla Magazine, Abu Dhabi Arabic Language Center, Ithraa, and the Chinese School in Dubai)
• Becoming the Al-Futtaim\'s brand ambassador for AFEF and the schools, and a member of the People Advocacy team of Al-Futtaim Group
• Leading the marketing activities of AFEF projects and initiatives (examples: Project Aghsan, Scholarships and Refugees\' Scholarships, Litre of Light) Activities (Podcasts, documentaries, teasers and Ramadan campaigns)

At Al Futtaim Education Foundation, we are committed to fostering a culture of diversity, equality, and inclusion. We believe that every individual has the right to be respected and valued for who they are, and we strive to create a work environment where all members of our community feel safe, supported, and empowered to reach their full potential. This includes recruiting and retaining a diverse workforce, creating inclusive learning and working environments, and promoting equity in all of our policies and practices. We are dedicated to building a foundation of respect and understanding, and we actively work to eliminate discrimination, bias, and prejudice in all forms.

Al-Futtaim