Job Description

Key Duties & Responsibilities · Creating and implementing the Trade Marketing strategy · Managing the trade spend and allocating the Advertising & Promotion (A&P) budget across all brands. · Building relationships with key suppliers, identifying new revenue opportunities · Supervising all trade promotion (placing promotions based on marketing calendar), · Collate competitive research on window schemes, season launches, sales, promotions and offers. · Category management working with each brand manager (planogram, promotion, merchandizing, communication) for stores or special projects, · Executing BTL activities (new store launch and consumer promotions) · Manage the production of marketing materials, including leaflets, posters, and flyers - writing and proof-reading copy, and liaising with designers and printers. · Review the effectiveness of advertisement promotions and take corrective actions. · Assist Graphic Designer in supplier and vendor management - approving samples, negotiating cost, new material development etc. · Collate competitive research on window schemes, season launches, sales, promotions and offers. · Footfall drive, plan and implement events and promotions to increase footfall in malls and instore. · Interact with brand visual merchandiser and coordinate with corporate brand team for all in store branding related requirements. · Collaborate with managers in preparing budgets and monitoring expenses. · Familiarity with social media and web analytics . Schedule: Full-time Shift: Day Job Travel: