Company DescriptionJoin the UAE's largest bank and one of the world's largest and safest financial institutions. Our focus is to create value for our employees, customers, shareholders and communities to grow through differentiation, agility and innovation. We are looking for top talent and your success is our success. Accelerate your growth as you help us reach our goals and advance your career. Be ready to make your mark a top company, in an exciting & dynamic industry.Maximizing product/portfolio profitability by driving sophisticated pricing models and value propositions across all Retail products and client segments (Elite, Islamic and Mass).The incumbent will pay a key role in ensuring the attractiveness of FAB's retail products to drive new to bank sales volume & revenue, while also focusing on optimizing the profitability of the existing client portfolio.Core Responsibilities
Focus on establishing clear differentiation of FAB products, services and features amid a highly competitive banking market
Champion a Client Lifetime Value (CLTV) model, in cooperation with the Analytics team to create a concrete framework that will steer Pricing and Value Propositions for CBG.
Create sophisticated pricing methodologies/models using advanced concepts (e.g. behavioral pricing) to optimize profitability
Develop pricing sensitivity models to support Product teams in product design & positioning
Drive cross-sell and deep-sell, making use of concepts like bundling to increase revenue
Drive regular leads assignment and monitoring
Develop attractive value propositions based on client profiles/segments to increase engagement
Engage with the broader Everyday Banking Product/Credit Cards team to introduce value propositions aimed at attracting target client bases to the bank
Key collaborator with the marketing team to deliver product campaigns as part of the annual calendar, as well as any necessary ad-hoc campaigns to support retail business growth
Ensure frontline staff training and awareness of value propositions
Partner with Digital, Transformation and Customer Experience on process improvement and transformation initiatives
Drive customer value - directly engage with internal and external stakeholders to support onboarding and customer engagement solutions - acquisition journeys, mobile and internet bank services, loyalty platforms, etc.
Facilitate innovation planning, research, feasibility, POV, UI/UX Design, business case acceptance/sign-off, testing, implementation, communication, and maintenance for priority digital journeys. Advise scope expansion and viability for digital journeys
End to end lifecycle management of customer base profitability
#LI-A55Qualifications
Minimum of 10 years of experience in Finance and/or consumer
Bachelor's degree in Finance, Accounting, Business Administration or any related discipline,
Master's degree in Finance, Accounting, Business Administration or any related discipline, is an asset