Job Description

Key Responsibilities:

1. International Market Research & Strategy:

o Conduct research on global beauty markets to identify trends, target audiences, and

competitive landscape.

o Develop export marketing strategies tailored to specific regions, focusing on brand

positioning and differentiation.

o Analyze market data to identify opportunities for product launches and expansion in

new countries.

o Understanding emerging makeup trends (like clean beauty, sustainable packaging,

etc.) to align with brand offerings.

2. Creative Campaign Development:

o Plan and execute high-quality model shoots for marketing campaigns, ensuring

alignment with brand aesthetics and global trends.

o Collaborate with creative teams, photographers, stylists, makeup artists, and models to

produce visually compelling content.

o Oversee the production of promotional assets, including photos, videos, social media

content, and advertisements for international markets.

3. Export Marketing & Global Brand Building:

o Develop localized marketing campaigns for different international regions, leveraging

cultural insights to enhance brand appeal.

o Utilize digital platforms, social media, and influencer partnerships to drive brand

awareness and engagement in target markets.

o Manage collaborations with global beauty influencers, agencies, and partners to

increase reach and visibility.

4. Budget Management & ROI Analysis:

o Allocate and manage budgets for international marketing campaigns, model shoots, and

content production.

o Track the performance of campaigns and shoots, analyzing ROI and adjusting strategies

for maximum impact.

o Prepare detailed reports on campaign effectiveness, market trends, and performance

metrics.

5. Event Coordination & Trade Shows:

o Plan and manage brand participation in international beauty expos, trade shows, and

promotional events.

o Coordinate product demonstrations, photoshoots, and influencer meetups at events to

maximize brand exposure.

o Develop promotional materials and booth designs that align with global marketing

strategies.

6. Partnership & Distributor Management:

o Build and maintain strong relationships with international distributors, retailers, and

partners.

o Support distributors with tailored marketing assets, training materials, and localized

content.

7. Regulatory Compliance & Product Adaptation:

o Ensure that marketing materials, product packaging, and campaigns comply with local

regulations in different markets.

o Adapt product formulations, messaging, and visual assets to meet the preferences and

legal requirements of each region.

o Stay updated on global beauty industry regulations, including advertising standards and

labeling laws.

Key Skills & Competencies:

? Creative Direction: Strong ability to conceptualize and oversee model shoots, ensuring highquality,

brand-aligned content.

? Global Market Expertise: Deep understanding of international beauty markets and consumer

behavior.

? Project Management: Proven ability to manage multiple campaigns, shoots, and partnerships

simultaneously.

? Digital Marketing Proficiency: Knowledge of social media marketing, content creation, SEO, and

digital advertising.

? Negotiation & Relationship Building: Strong negotiation skills for managing external agencies,

models, and distributors.

? Analytical Thinking: Ability to analyze market data, campaign performance, and consumer

trends to inform marketing strategies.

? Communication & Collaboration: Excellent communication skills for collaborating with crossfunctional

teams and external partners.

Qualifications:

? Education: Bachelor's degree in Marketing, Communications, Business, or a related field.

? Experience:

o 2+

Job Type: Full-time

Pay: AED5,000.00 - AED9,000.00 per month