• Design and deliver creative and engaging social media strategies
• Manage the day-to-day handling of all social media channels such as Facebook, Instagram, LinkedIn, Twitter, Pinterest, TikTok, Snapchat, Tumblr and YouTube, adapting content to suit different channels and audiences
• Oversee, plan and deliver content across different platforms using scheduling tools such as Sprinkler, Hootsuite, Buffer, Asana and Later
• Create and/or coordinate original and engaging multimedia content across multiple social platforms
• Develop, launch and manage new competitions and campaigns that promote your organization and brand
• Form key relationships with influencers across social media platforms
• Undertake audience research
• Manage and facilitate social media communities by responding to social media posts and developing discussions
• Monitor, track, analyse and report on performance on social media platforms using tools such as Google Analytics and Facebook Insights
• Identify consumer trends to help with planning social media campaigns
• Optimize content to further encourage community interaction and engagement
• Research and evaluate the latest tools and techniques in order to find new and better ways of measuring social media activity
• Analyse competitor activity
• Recommend improvements to increase performance
• Set targets to increase brand awareness and increase customer engagement and loyalty
• Manage, motivate and coach junior staff such as social media executives or assistants
• Manage and track budgets for social media activities
• Educate other staff on the use of social media and promote its use within your company (in-house roles)
• Encourage collaboration across teams and departments

Amaken