About Lantern
Lantern is a censorship circumvention tool and peer-to-peer network with over 12 million monthly active users around the world, primarily in countries with the most extreme levels of censorship and digital authoritarianism, including China, Russia, and Iran. Lantern believes access to the uncensored internet is a human right. We are committed to providing private, fast, reliable, and secure access to the free and open internet so that our users, no matter where they are on the planet, can freely seek information and share their stories with each other and the world.

Position Summary
We are looking for a dynamic and business savvy Social Media Specialist to join our team. We need someone to help grow our user bases on various social media platforms in the UAE. We are looking to see followers increase week over week as a measure of success and are hopeful that this number is reflected in our overall user numbers in the UAE. Ideally this candidate is someone who can both create content and generate interesting visuals. In addition, this specialist needs to start and engage with a trusted user base in order to understand how Lantern is working across the UAE. This is a project based role and will be renewed on a monthly basis depending on the project\'s success.

Responsibilities

• Help define & champion Lantern\xe2\x80\x99s target audiences, messaging, and positioning
• Oversee social media accounts\xe2\x80\x99 design (e.g. Telegram, Instagram, Twitter)
• Create and develop content to share across channels
• Communicate with followers, respond to queries in a timely manner and monitor customer reviews
• Experiment with a variety of project-based tactics to increase visibility and success in the region
• Navigate complex social and political environments and maintain cultural sensitivity in an international market
• Improve conversion rates, including landing pages, upgrade pages, renewal pages, and any other touchpoint for our products
• Suggest and implement new features to develop brand awareness, like promotions and competitions
• Experience creating interesting visuals
• Leverage network and develop strategies to promote fundraising efforts

Required Qualifications

• You are fluent in Arabic and English, and are an effective communicator and writer
• Bachelor\xe2\x80\x99s degree in marketing, or a related field
• 2+ years of experience in social media marketing, with a focus on the UAE
• A portfolio of Social Media work
• Previous exposure to a Marketing role, ideally within a b2c technology environment
• Knowledge of graphic design and media editing software preferred
• Strong project management skills, with the ability to thrive in a high-growth, fast-paced startup environment, setting objectives, and prioritizing activities based on impact
• Independent, self-motivated, and proactive. You don\xe2\x80\x99t require constant input, and you have meticulous attention to detail
• Excellent communication, management, interpersonal skills
• Cultural sensitivity and the ability to navigate complex social and political environments
• Highly curious, you are always wanting to know the \xe2\x80\x9cwhy\xe2\x80\x9d behind actions
• Ability to transform data into insights

Innovate Labs (Lantern) provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. We are committed to building a diverse staff and strongly encourage applications from candidates who may be people of color, disabled, gender and sexual minorities, and other disadvantaged backgrounds.

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