We are seeking a creative and motivated Social Media Specialist to join our marketing team. The ideal candidate will have a strong understanding of social media platforms, excellent communication skills, and a knack for engaging content creation. Key Responsibilities:
Develop, implement, and manage our social media strategy.
Create, curate, and publish engaging content across various social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).
Monitor and analyze social media metrics to gauge success and refine strategies.
Engage with our online community, responding to comments, messages, and reviews in a timely and professional manner.
Collaborate with the marketing team to ensure brand consistency and align social media efforts with overall marketing goals.
Stay updated on the latest social media trends, tools, and best practices.
Conduct competitive analysis and identify opportunities for growth and improvement.
Plan and execute social media advertising campaigns to boost engagement and drive conversions.
Qualifications:
Bachelors degree in Marketing, Communications, or a related field.
Proven experience as a Social Media Specialist or similar role.
Strong understanding of social media platforms and their respective audiences.
Excellent written and verbal communication skills.
Creative thinking and ability to generate innovative content ideas.
Proficiency in social media management tools (e.g., Hootsuite, Buffer).
Basic knowledge of graphic design and photo/video editing tools (e.g., Canva, Adobe Creative Suite) is a plus.
Ability to work independently and as part of a team.
Preferred Skills:
Experience with social media advertising and analytics.
Familiarity with SEO and web traffic metrics.
Experience in a specific industry relevant to your company (e.g., fashion, technology, healthcare).
Job Type: Full-time
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