Job Description

We are hiring a Social Media Specialist , responsible for creating and publishing content on all social media platforms, including Facebook, Twitter, and Instagram, to grow an audience, build brand awareness, and ultimately, boost sales.

A Social Media Specialist may also oversee site metrics, interact with readers, and be responsible for creative design. A Social Media Specialist should understand the targeted audience for each social channel, creating persuasive content that strikes a chord with the intended audience, and unique to the typical interactions of each channel. Social Media Specialist could also be responsible for devising strategy, community management, creative directing, customer service, copywriting, and analyzing data.

The steps of a Social Media Specialist can be broken down into strategizing, engaging, creating, scheduling, listening, measuring, and experimenting.

Social Media Specialist responsibilities could vary depending on the job and the size and configuration of the overall digital marketing team, but the standard Social Media Specialist job description on most job boards will likely list all or most of the following job responsibilities:

Develop, implement and manage our social media strategy after conducting competitive research, platform determination, messaging and audience identification.

Professional Photo-shooting & Editing (must be expert).

Plan, create, publish and share new content (including original text, images, video and code) on a daily basis that builds meaningful customer connections, increases brand awareness and encourages community members to engage with the brand

Collaborate with sales and marketing teams to develop social media campaigns

Stay up to date with the latest social media best practices and technologies

Set up and optimize company pages within each platform to increase the visibility of company's social content

Monitor SEO and customer engagement and suggest content optimization

Moderate user-generated content in line with the moderation policy

Collaborate with sales, web design, web development, digital marketing, customer relations and product development teams

Create editorial calendars and syndication schedules

Capture and analyze the appropriate social data/metrics, insights and social media best practices to measure the success of every social media campaign, then use that information to refine future campaigns

Work with copywriters and designers to ensure content is informative and appealing

Bolster your network by interacting with industry professionals and influencers via social media

Social Media Specialist job description should contain the following requirements and qualifications:

5 years of experience as a Social Media Specialist or similar role

Social Media Strategist using social media for brand awareness and impressions

Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices

Understanding of SEO and web traffic metrics

Experience with doing audience and buyer persona research

Good understanding of social media KPIs

Familiarity with web design and publishing

Excellent multitasking skills

Critical thinker and problem-solving skills

Team player

Good time-management skills

Great interpersonal and communication skills

BSc degree in Marketing or relevant field

Job Types: Full-time, Permanent, Contract

Experience:

• Social Media Expertise: 5 years (Required)
• Digital Marketing: 5 years (Required)
• Add Campaigns: 5 years (Required)
• Recruitment Campaigns: 5 years (Required)
• Wordpress/Website Management: 5 years (Required)
• SEO Expert: 5 years (Required)
• Maintain Social Media Platforms: 5 years (Preferred)