We are hiring a Social Media Specialist, responsible for creating and publishing content on all social media platforms, including Facebook, Twitter, and Instagram, to grow an audience, build brand awareness, and ultimately, boost sales.A Social Media Specialist may also oversee site metrics, interact with readers, and be responsible for creative design. A Social Media Specialist should understand the targeted audience for each social channel, creating persuasive content that strikes a chord with the intended audience, and unique to the typical interactions of each channel. Social Media Specialist could also be responsible for devising strategy, community management, creative directing, customer service, copywriting, and analyzing data.The steps of a Social Media Specialist can be broken down into strategizing, engaging, creating, scheduling, listening, measuring, and experimenting.Social Media Specialist responsibilities could vary depending on the job and the size and configuration of the overall digital marketing team, but the standard Social Media Specialist job description on most job boards will likely list all or most of the following job responsibilities:\xc2\xb7 Develop, implement and manage our social media strategy after conducting competitive research, platform determination, messaging and audience identification.\xc2\xb7 Professional Photo-shooting & Editing (must be expert).\xc2\xb7 Plan, create, publish and share new content (including original text, images, video and code) on a daily basis that builds meaningful customer connections, increases brand awareness and encourages community members to engage with the brand\xc2\xb7 Collaborate with sales and marketing teams to develop social media campaigns\xc2\xb7 Stay up to date with the latest social media best practices and technologies\xc2\xb7 Set up and optimize company pages within each platform to increase the visibility of companys social content\xc2\xb7 Monitor SEO and customer engagement and suggest content optimization\xc2\xb7 Moderate user-generated content in line with the moderation policy\xc2\xb7 Collaborate with sales, web design, web development, digital marketing, customer relations and product development teams\xc2\xb7 Create editorial calendars and syndication schedules\xc2\xb7 Capture and analyze the appropriate social data/metrics, insights and social media best practices to measure the success of every social media campaign, then use that information to refine future campaigns\xc2\xb7 Work with copywriters and designers to ensure content is informative and appealing\xc2\xb7 Bolster your network by interacting with industry professionals and influencers via social mediaSocial Media Specialist job description should contain the following requirements and qualifications:\xc2\xb7 5 years of experience as a Social Media Specialist or similar role\xc2\xb7 Social Media Strategist using social media for brand awareness and impressions\xc2\xb7 Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices\xc2\xb7 Understanding of SEO and web traffic metrics\xc2\xb7 Experience with doing audience and buyer persona research\xc2\xb7 Good understanding of social media KPIs\xc2\xb7 Familiarity with web design and publishing\xc2\xb7 Excellent multitasking skills\xc2\xb7 Critical thinker and problem-solving skills\xc2\xb7 Team player\xc2\xb7 Good time-management skills\xc2\xb7 Great interpersonal and communication skills\xc2\xb7 BSc degree in Marketing or relevant fieldJob Types: Full-time, Permanent, Contract This job has been sourced from an external job board.
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