Job DetailSocial Media Specialist - Dubai Sales & MarketingJob Purpose / SummaryThe Social Media Specialist is responsible for developing, implementing, and managing the companys social media strategy to enhance brand awareness, engage target audiences, and drive business growth. This role requires a deep understanding of social media platforms, content creation, audience engagement strategies, and performance analysis to ensure effective digital marketing campaigns. :

• Develop and implement a social media strategy aligned with marketing and business goals.
• Create a monthly social media content calendar.
• Research industry trends, audience preferences, and competitors.
• Schedule content for key platforms (LinkedIn, Instagram, Facebook, TikTok, YouTube).
• Stay updated on emerging social media trends and tools.
• Create and manage engaging content (images, videos, graphics, written posts).
• Collaborate with designers, copywriters, and video editors for content production.
• Maintain a consistent social media content calendar.
• Write tailored captions, articles, and posts.
• Conduct site visits to capture content and engage stakeholders.
• Monitor and respond to comments, messages, and inquiries.
• Engage with followers, influencers, and industry leaders.
• Manage user-generated content and brand advocacy programs.
• Plan and execute paid campaigns to maximize reach and conversions.
• Monitor ad performance and optimize based on data insights.
• Align paid strategies with broader marketing goals.
• Track key KPIs (engagement, growth, traffic, conversions).
• Prepare monthly performance reports with actionable insights.
• Use analytics tools to measure effectiveness and refine strategies.
• Work with marketing, sales, and customer service teams to align efforts.
• Coordinate with external agencies, influencers, and partners.
• Support product launches, events, and promotions through social media campaigns.
• In-depth knowledge of social media platforms and best practices.
• Excellent communication skills in English and Arabic.
• Proficiency in social media management tools (Amplify, Hootsuite, Buffer, etc.).
• Experience with paid social media ads and analytics platforms.
• Strong creative and multitasking abilities.
• Preferred: video editing, photography, SEO, email marketing, and influencer marketing experience.
• B2B or industrial marketing experience a plus.

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