VML Marketing Coordinator Program is a large global community of approx. 400 employees sitting at the intersection of Microsoft Marketing and agencies teams.We coordinate campaigns across Microsoft internal stakeholders, VML global Service Delivery Hub teams, and third-party agencies. Campaigns generate sales leads Microsoft then scores and processes according to their sales strategy.Regional Social Command Center (RSCC) is an expertise group within the MC Program responsible for coordinating and executing marketing tasks for social campaigns and programs. The RSCC consists of four groups that further specializes in specific social media disciplines:
Listening and Performance
Paid Social
Content and Tools
Community Engagement
Purpose of the job:Community Engagement Marketing Coordinator creates and curates social media content that aligns with the overall Microsoft\'s content strategy and regional priorities. The Marketing Coordinator also ensures all localized content meets Microsoft\'s social compliance and channels standards, including Security, Accessibility, and Global Readiness.Responsibilities:Organic Content
Schedule all social content in Sprinklr, ensuring accurate tagging for performance tracking on RSCC managed Social channels.
Ensure all local content meets company-wide social compliance and channel standards.
Respond to comments and private messages on the RSCC managed social channels, coming from other triage process.
Co-create content with the Content Planning Social Specialists, by generating social media copies and/or visuals for local content.
Monitor sentiment of incoming comments/messages and promptly notify relevant parties, including Listening & Performance Social Specialists and relevant clients in case of crisis management situations.
Collaborate with the Content Specialists to propose local content ideas to local clients, leveraging insights from the Listening & Performance Specialists, to capitalize on current social media trends and enhance social media presence continually.
Operations
Act as the single point of contact for local stakeholders (Field CMO, IMMs, PR/Comms) regarding ad-hoc requests for social services.
Coordinate with relevant RSCC Specialists and brief them on ad-hoc social service(s) requested from local stakeholders.
Serve Submit Social related requests on behalf of the stakeholders.
Act as a local social media expert on platform and tool features, as well as new adoptions.
Collaborate with Listening & Performance Specialists to represent performance insights for ad-hoc requests.
Localization
Review and/or localize social content for local language(s).
Advocacy
Publish ready-made content from the always-on editorial calendar or FTE on MyCompany.
Share area/market MyCompany/WeeklyBuzz newsletter(s) on weekly basis where relevant.
Social for Events
Develop social coverage plans upon request from local stakeholders, outlining core messaging, platforms, timelines, and other social services provided by RSCC Specialists, including advocacy, listening, performance, and boosting.
For local events, generating and/or localizing social media captions with the assistance of the Content Specialists.
Publish and tag all approved content (pre, during, and post-event) on social platforms as per the approved social coverage plan.
Provide on-ground social support, capture key moments and interact with users in real-time on social platforms including LinkedIn
Get support from the Listening & Performance Specialists in creating Listening dashboard enabling tracking of UGC for potential proactive engagement.
Support the Listening & Performance Specialists by providing them with the necessary details to generate the event performance dashboard.
Expanded creative and production services during the event - within the Social Specialists or Creative AoR scope
Other
Publish ready-made articles provided by the client on Pulse platform where/if relevant
Assist the Paid Social Marketing Coordinators in providing live content URLs for boosting purposes
Share best-case examples and present findings to ensure knowledge sharing across the community
Required skills & competencies:
Background and interest in social media (Facebook, Twitter, Instagram, YouTube, LinkedIn, blogs + more)
Ideally 2+ years experience in social media, incl. 1+ year experience in content and/or community engagement disciplines
Some experience in creating and delivering content to various target audience
User knowledge of Sprinklr
High level of compliance with company rules & processes, e. g. personal data protection or brand guidelines
Basic project management skills & experience, readiness to assume responsibility for published content, track activities progress and meet critical deadlines
Solid command skills and ability to share often complex information in structured way
Comfort in dealing with client\'s stakeholders
Ability to simultaneously manage multiple activities in the publishing calendar and ability to prioritize urgent and important tasks
A strong team player with ability to establish working relations with culturally diverse internal and external partners
Fluent English and local market language is essential.