Job Description

The Social Media Specialist is responsible for growing the company's social media presence in alignment with business strategies and direction.

MAJOR DUTIES AND RESPONSIBILITIES:

1. Define online target audience and brand positioning

2. Develop strategies and schedules to enhance brand awareness across paid, owned, and earned social media

3. Define social media guidelines such as language, tone, and third-party filters and ensure that they remain consistent with core messaging objectives

4. Compile a digital databank (photos and videos) to be released periodically on digitally driven channels (such as YouTube, Facebook, Instagram, X, Flickr, LinkedIn, Company's website)

5. Set up and optimize company pages within each platform to increase the visibility of the company's brand

6. ?Produce social media content (text, images, video), posting in Arabic and English

7. Ensure that all information broadcasted on social media channels complies with the brand image requirements and local culture

8. Experiment with new ways/strategies to leverage social media activities

9. Identify effective benchmarks for measuring the impact of social media programs

10. Analyze, review, and report on the effectiveness of campaigns based on backend measurement tools and analytics

11. Moderate comments and feedback posted by third parties on social media channels and engage in conversation with customers

12. Flag negative, aggressive, or sensitive topics and address them promptly

13. Share feedback and insights gained from social media monitoring with management

14. Launch online paid campaigns for various promotions through Google Ads, Facebook, YouTube, and Instagram

15. Create a social media content calendar for regular updates

16. Manage the Facebook, Instagram, X, YouTube, and LinkedIn pages for the company

17. Coordinate the creation of digital content (e.g. website, blogs, etc.)

18. Liaise with Marketing and Sales teams to ensure brand consistency

19. Ensure the brand's digital marketing plans are met through online advertising and OOH advertising.

20. Employ SEO techniques to push awareness of the company's brand

21. Manage and update the company's website or coordinate with tech support to make changes to the website.

22. Recommend and implement effective print media advertising

23. Manage webpage content

24. Produce press releases

25. Develop newsletters

26. Create and send SMS notifications

27. Position companies within community web portals

EXPERIENCES REQUIRED:

3 -5 years of experience in writing, planning, and administering projects is desirable.

EDUCATIONAL REQUIREMENTS:

University degree in Business Administration, Communications, Marketing, Social Sciences or any related field. Masters is a plus.

KNOWLEDGE, SKILLS & COMPETENCY:

Experience writing, editing and managing content for social media sites is essential

Job Type: Full-time

Pay: AED4,000.00 - AED4,500.00 per month

Application Question(s):

• How much is your expected salary?
• Please provide your visa status. Are you on Visit Visa or Employment Visa?

Experience:

• Social Media Specialist: 5 years (Required)

Location:

• Dubai (Required)