SOCIAL MEDIA AND MARKETING SPECIALIST About the Job: We are looking for an experienced and creative Social Media Specialist to join our team in Dubai. The ideal candidate will be responsible for developing and executing effective social media strategies, creating engaging content, and reporting on key performance metrics. If you have a passion for social media, excellent communication skills, and strategic thinking abilities, we would love to hear from you. Job Responsibilities: \xc2\xb7 Strategic Planning: Develop and implement strategic marketing plans to achieve business objectives. \xc2\xb7 Campaign Management: Plan and execute social media campaigns across platforms like Meta, Google, Snapchat, and TikTok to reach our target audience and generate leads. \xc2\xb7 Performance Tracking: Track and report on key metrics such as engagement, reach, targets, and conversion rates to measure the success of social media initiatives. \xc2\xb7 Content Creation: Create and curate engaging, relevant, and brand-specific content. \xc2\xb7 Relationship Building: Build and maintain relationships with partners, influencers, and other stakeholders. \xc2\xb7 Competitor Analysis: Monitor competitors\' social media activities to target relevant audiences. \xc2\xb7 Budget Management: Manage social media advertising budgets and campaigns. \xc2\xb7 Brand Consistency: Ensure a consistent brand voice across all social media platforms. \xc2\xb7 Trend Integration: Stay updated on the latest trends and best practices in social media marketing and incorporate them into our strategy. \xc2\xb7 New Platform Exploration: Explore new platforms and tools that can help increase brand awareness. \xc2\xb7 Data Analysis: Analyze data and analytics to generate reports and presentations on social media performance. \xc2\xb7 Collaboration: Collaborate with other departments (e.g., customer relations, brand team) to manage brand reputation, identify key players, and coordinate actions. \xc2\xb7 Social Listening: Deploy social listening tools to monitor and respond to feedback, online reviews, and topic trends, aiming to boost engagement and resolve any potential conflicts affecting brand reputation. Requirements: \xc2\xb7 Experience: At least 2 years as a Social Media Specialist or in a similar role. \xc2\xb7 Platform Knowledge: Extensive knowledge of best practices for major social media platforms such as Meta, YouTube, Snapchat, and TikTok. \xc2\xb7 Social Analytics: Demonstrated experience in social networking and familiarity with social analytics tools. \xc2\xb7 KPIs Understanding: Good understanding of key social media performance indicators (KPIs). \xc2\xb7 Creativity: Creative problem-solving skills and the ability to think outside the box. \xc2\xb7 SEO & Content Marketing: Knowledge of how SEO and content marketing work. \xc2\xb7 Communication Skills: Strong written and verbal communication skills. \xc2\xb7 Attention to Detail: Strong attention to detail and organizational skills. \xc2\xb7 Passion: Passion for social media and staying up-to-date with industry trends. \xc2\xb7 Languages: English and Arabic Job Types: Full-time, Part-time Pay: AED2,500.00 - AED5,000.00 per month Application Deadline: 01/07/2024