- Marketing Specialist provides support to the Marketing department and is responsible to drive the organization\xe2\x80\x99s customer acquisition, sales, and retention efforts across multiple channels. Prepare and execute Marketing Campaign plan for UAE real estate projects by providing quality content (AR/EN) and creative concepts to be reflected across Social Media platforms. Ensures the data quality in the CRM system. Prepares the necessary reports for the department on a weekly/monthly basis as required. \xc2\xb7 2. RESPONSIBILITIES \xc2\xb7 Obtain a thorough understanding of our products, internal standards, and differentiators to develop strategies aimed at increasing effective communications and brand awareness \xc2\xb7 Analyze qualitative and quantitative data, with special focus on psychographics and buying trends to understand how marketing activity turns into customers \xc2\xb7 Assist with all internal and external marketing campaigns, producing content and creation of marketing projects and initiatives to enhance lead generation (Resale and Leasing) \xc2\xb7 Document process procedures and process flow, recommending any changes to make processes more efficient \xc2\xb7 Monitoring PSI Social Media accounts, numbers of leads, cost, conversion rate, etc. Increase relevant projects awareness through engaging, timely and relevant posts and interactions \xc2\xb7 Responsible for meeting campaign deadlines, time management, campaign process and tracking/monitoring of the campaign \xc2\xb7 Propose creative content and visual appearance for all PSI social media platforms, and PSI websites and adjust them according to current trends & consumer behavior (i.e.: Facebook Timeline cover, profile pic, photo gallery, Instagram profile, Story, Snapchat, etc.) \xc2\xb7 Ensure projects completed as scheduled within certain budget and time frame \xc2\xb7 Results-driven \xe2\x80\x93 ensure that marketing campaigns fulfil s goals and drive the required business results, constantly seeking to improve business performance, with the energy and tenacity to proactively address bottlenecks and barriers. \xc2\xb7 Provide & discuss creative ideas and concepts with the managements to be implemented in the campaigns in a way that differentiates our marketing efforts from the competition and generate more leads \xc2\xb7 Responsible for entering the Projects in CRM System. \xc2\xb7 Identify project target audiences, campaign goals and develop marketing plans with specific objectives across different channels and segments \xc2\xb7 Regular scheduled publishing of relevant, original, high-quality content (AR/EN) for all social media channels. ( not required from marketing specialist) \xc2\xb7 To develop related aesthetic concepts and content (AR/EN) according to the specific channel requirements (FB, IG, Whatsapp, Twitter, etc.) in terms of size, type size, layout and style. \xc2\xb7 Handling/Updating online property portals (eg. Dub ncrease in the percentage of new visits to the PSI website through engaging content, blogs, property titles, marketing description, hot deals...etc ) Re-sale and Leasing )izzle, Property Finder) on a daily basis \xc2\xb7 \xe2\x80\x83Increase number of followers on all PSI Social Media Channels (FB, IG, LinkedIn, Twitter, Snapchat) ( not required from marketing specialist) \xc2\xb7 increase in the percentage of new visits to the PSI website through engaging content, blogs, property titles, marketing description, hot deals...etc ) Re-sale and Leasing ) \xc2\xb7 Identify the lowest communities or projects that give us lower leads and enhance them on daily basis \xc2\xb7 Visiting our branches to engage with team and upload social media content. \xc2\xb7 Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives \xc2\xb7 Analysis & monitor the frequent pages that is being visited the most by the clients on weekly basis \xc2\xb7 Assign tasks for the Designer and Developer to create quality content (AR/EN) for Project landing page, Website banners, Social Media campaigns, SMS campaigns, Newsletter, Google Ads, Blogs, Video whenever it is needed. \xc2\xb7 3. QUALIFICATIONS & EXPIERENCE \xc2\xb7 A Educational Requirements / Qualifications: - Bachelor\xe2\x80\x99s degree in marketing, communications, or related field (Attested Degree) \xc2\xb7 B Experience: - Minimum 2 years Prior experience working in B2B marketing services, product marketing, marketing communications, and/or sales enablement - Experience in implementing marketing strategies and campaigns that have provided insight and understanding of customers, competitors, value propositions, and pricing, utilizing all aspects of the promotional mix across all marketing media \xc2\xb7 C Skills and Competencies: - Highly organized, methodical, and process-driven with excellent attention to detail able to quickly prioritize multiple tasks and demonstrate a drive to improve internal processes whenever possible. \xc2\xb7 Experience with product launches and/or integrated marketing campaigns. Excellent written, communication, and presentation skills - Proficiency with Microsoft Office and our content management system (CMS) \xc2\xb7 D Knowledge: - Knowledge on running 360\xc2\xb0 marketing campaigns for UAE real estate projects, by providing quality content for the campaign, positioning the project differently in the market to increase customer conversions, and generate more qualified leads - Knowledge of marketing tools, platforms and online marketing trend - Knowledge on project target audiences, campaign goals and develop marketing plans with specific objectives across different channels and segments - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction. \xc2\xb7 4. KPI\xe2\x80\x99s - Engagement Rate: \xc2\xb7 Likes, comments, shares, and clicks on social media posts. \xc2\xb7 Calculated as the total engagement divided by the total followers or reach. - Content Reach: \xc2\xb7 The total number of unique users who have seen a post or content. \xc2\xb7 It helps gauge how far your content is spreading. - Brand Mentions: \xc2\xb7 The number of times your brand is mentioned on social media. \xc2\xb7 It includes both positive and negative mentions. - Response Rate and Time: \xc2\xb7 How quickly and effectively the social media specialist responds to comments, questions, and mentions. \xc2\xb7 Helps gauge customer service and community management. - Customer Feedback and Sentiment: \xc2\xb7 Tracking user sentiment and comments to understand public perception. \xc2\xb7 Analyzing positive, negative, and neutral sentiments. - Content Performance: \xc2\xb7 Assess the performance of different types of content (videos, images, articles) to determine what resonates best with the audience. - Content Performance: \xc2\xb7 Assess the performance of different types of content (videos, images, articles) to determine what resonates best with the audience. Job Type: Full-time