Job Description

Social Media Management Specialist - Waterpark

We're looking for an innovative Social Media Management Specialist to elevate our digital presence, manage paid advertising campaigns, and drive lead generation across social platforms. This role combines creative content creation with strategic community management and performance marketing.

Key Responsibilities:

Social Media Management:

Manage and grow presence across social media platforms (Instagram, Facebook, TikTok, Twitter) Create and schedule engaging social media content, including photos, videos, and stories Monitor and engage with audience comments and messages across platforms Coordinate real-time social coverage of park events and activities Manage user-generated content and community engagement Stay current with social media trends and platform updates

Paid Social Media & Lead Generation:

Develop and manage paid social media campaigns across platforms Create and optimize ad sets for different audience segments Manage social media advertising budgets and monitor ROI A/B test ad creative and copy to optimize performance Design custom audiences and lookalike audiences Implement retargeting strategies Create and optimize landing pages for social media campaigns Design and implement lead magnets (special offers, contests, giveaways) Set up and manage lead capture forms and tracking Implement lead nurturing strategies through social channels Track and analyze lead quality and conversion rates Develop remarketing strategies for captured leads Create segmented content strategies for different stages of the customer journey

Campaign Management:

Track social media metrics and prepare performance reports Collaborate with influencers and partners for promotional activities Develop and implement social media campaigns for special events and promotions Monitor and optimize ad performance metrics Create detailed reports on ad performance and ROI

Qualifications:

Bachelor's degree in Marketing, Communications, or related field 3+ years experience in social media management Experience with Facebook Ads Manager and other social advertising platforms Understanding of lead generation best practices and conversion optimization Knowledge of social media sales funnels Experience with landing page optimization Familiarity with CRM systems and lead tracking Understanding of customer journey mapping Proven track record of growing social media engagement Experience with social media management tools (Hootsuite, Buffer, etc.) Strong understanding of social media analytics and reporting Photography and basic video editing skills Experience in crisis communication management

Technical Skills:

Proficiency in Facebook Business Manager and Ads Manager Experience with lead generation tools and landing page builders Knowledge of tracking pixels and conversion tracking Understanding of UTM parameters and campaign tracking Familiarity with A/B testing tools and methodologies Proficiency in social media management platforms Experience with photo and video editing software Understanding of social media analytics tools Knowledge of social listening tools Familiarity with graphic design basics
Job Type: Full-time

Pay: AED4,000.00 - AED6,000.00 per month

Experience:

UAE: 2 years (Preferred) B2C Marketing: 2 years (Preferred) * Entertainment / Adventure Industry: 1 year (Preferred)