Job Description

Job Title: Social Media Specialist

Department: Marketing

Reports to: Social Media Manager / Digital Marketing Manager

Job Summary:

The Social Media Specialist is responsible for developing and implementing social media strategies to increase brand awareness, engagement, and follower growth across various social media platforms. This role requires a combination of creativity, analytical skills, and a deep understanding of social media trends to engage audiences, drive conversions, and support the company's business goals.

Key Responsibilities:

1. Content Creation & Strategy

- Develop, plan, and execute social media content calendars aligned with brand strategy and goals.

- Create engaging multimedia content across social platforms, including images, videos, and text posts.

- Collaborate with marketing, graphic design, and other teams to ensure content aligns with campaigns and brand guidelines.

2. Platform Management

- Manage and maintain the company's social media profiles (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.).

- Monitor, respond to, and engage with audience comments, messages, and posts in a timely and professional manner.

- Optimize social media accounts for maximum visibility and follower growth.

3. Social Listening & Engagement

- Monitor brand mentions, industry news, and trending topics relevant to the company and industry.

- Actively engage with followers and community members to build a loyal online community.

- Identify and develop partnerships with influencers and brand advocates to boost reach and engagement.

4. Analytics & Reporting

- Track, analyze, and report on social media metrics to measure the effectiveness of campaigns.

- Use data-driven insights to recommend improvements and optimize strategies.

- Stay updated on social media algorithm changes, trends, and best practices.

5. Paid Social Campaigns

- Assist in developing and executing paid social media campaigns to achieve specific objectives (e.g., brand awareness, conversions).

6. Brand Consistency

- Ensure that all social media content aligns with the brand voice, style, and messaging guidelines.

- Maintain high standards of creativity and quality across all social channels.

Qualifications:

- Bachelor's degree in Marketing, Communications, or related field.

- Proven experience as a Social Media Specialist or similar role.

- Proficiency in social media platforms and analytics tools (e.g., Hootsuite, Sprout Social, Google Analytics).

- Strong copywriting and content creation skills.

- Familiarity with SEO, social media algorithms, and paid advertising.

- Ability to multitask and manage time effectively in a fast-paced environment.

- Strong understanding of digital marketing strategies.

Preferred Skills:

- Experience with graphic design tools (e.g., Adobe Creative Suite, Canva).

- Knowledge of web design and content management systems.

- Passion for staying updated on social media trends, tools, and industry news.

- Photography/ Videography Is a plus.

- Meta Ads Experience

- Graphic Design Experience

Working Conditions:

- This is a full-time position that may require occasional weekend work during campaigns or training launches.

Job Types: Full-time, Part-time

Pay: AED2,500.00 - AED3,000.00 per month

Expected hours: 48 per week

Ability to commute/relocate:

• Abu Dhabi: Reliably commute or planning to relocate before starting work (Preferred)

Education:

• Diploma (Preferred)

Experience:

• Social Media Specialist: 1 year (Required)

Willingness to travel:

• 25% (Required)

Application Deadline: 25/11/2024