: Role: Social Media Officer Location: Abu Dhabi Key Accountabilities of the role:
Attend and cover live events hosted by ADIB by creating engaging and timely content for social media platforms. This includes live-tweeting, posting updates, sharing photos/videos, and engaging with followers in real-time to provide comprehensive coverage.
Conduct Sentiment Report Analysis and Reporting: Monitor social media channels for mentions of ADIB and analyze sentiment to gauge public perception. Generate regular reports outlining key findings, trends, and insights to inform decision-making and strategy adjustments.
Analyze social media performance.
Support social media content creation and distribution.
Identify online customer habits and suggest means by which to broaden our audience.
Maintain a cohesive strategy across all platforms to increase our brand awareness.
Coordinate and collaborate with other departments such as Social Media Manager and other business teams to synthesize marketing campaigns.
Provide support on online engagement and drive reporting on moderator performance.
Support all marketing activities and projects.
Research the benefits of emerging social networks regarding ADIB.
Stay up to date on social media best practices and apply them to ADIB social media channels.
Generate, edit, publish, and share daily content (original text, images, video, or HTML) that builds meaningful connections and encourages community members to take action.
Brief social media agency and work with them to deliver ADIB social media requirements.
Create editorial calendars and syndication schedules.
Collaborate with other departments (customer relations, sales, etc.) to manage reputation, identify key players, and coordinate actions.
Specialist Skills / Technical Knowledge Required for this role:
Data Analysis
Excellent interpersonal skills
Strong presentation skills
Strategy implementation
Communication
Social media tools and solutions
Eye for design and creativity
Teamwork
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