Job Description

Social media marketing involves using social media platforms to promote and market products or services, engage with an audience, and build brand awareness. Here's a breakdown of the main tasks involved:

1\. Content Creation

• Developing creative and engaging posts, graphics, videos, and other content that resonate with the target audience.
• Creating content calendars to plan posts and ensure consistency across platforms.

2\. Platform Management

• Managing profiles on social media channels like Facebook, Instagram, Twitter, LinkedIn, TikTok, and others.
• Regularly posting content, monitoring engagement, and replying to comments/messages.

3\. Community Engagement

• Interacting with followers and potential customers by responding to their comments, messages, and mentions.
• Building relationships with influencers and brand ambassadors to increase reach.

4\. Advertising

• Running paid ads on social media platforms to increase visibility and drive traffic to the website or landing pages.
• Targeting specific demographics using paid features to reach a broader or more specific audience.

5\. Analytics & Reporting

• Tracking metrics like engagement rates, reach, clicks, and conversions to evaluate the success of campaigns.
• Analyzing data and tweaking strategies to improve future campaigns.

6\. Brand Strategy

• Developing a social media strategy that aligns with the overall marketing goals of the company.
• Creating a unique voice and style that represents the brand across social channels.

7\. Trend Monitoring

• Keeping up with the latest trends, challenges, and hashtags on social media platforms.
• Adapting content to fit trends and participate in viral moments when it's relevant to the brand.

8\. Influencer Partnerships

• Collaborating with influencers or content creators to promote products or services.
• Managing influencer relationships to expand brand reach.

9\. Customer Service & Support

• Addressing customer inquiries, complaints, and feedback via social media platforms.
• Offering support in a timely manner to maintain positive brand perception.

10\. Campaigns & Promotions

• Designing special campaigns such as giveaways, contests, or promotions to drive engagement and excitement around a product or service.

Social media marketing aims to not only increase brand awareness but also foster meaningful relationships with customers, leading to increased loyalty and sales.

Job Type: Full-time

Pay: AED1\.00 - AED2\.00 per month