: Company Overview: We are seeking a highly skilled Social Media Specialist to join our dynamic Marketing team. The ideal candidate will develop and implement a comprehensive social media strategy to enhance our web traffic and brand visibility across multiple platforms. This role demands a blend of creativity, strategic insight, and hands-on experience to manage and optimize our social media presence effectively.Major Duties & Responsibilities:1) Social Media Content Creation and Management\xc2\xb7 Werockmiddleeast: Develop engaging content, conduct weekly store shoots, create and manage the content calendar, oversee community management, analyze performance, and implement performance marketing strategies.\xc2\xb7 Judith Leiber: Create compelling content, manage content strategy, conduct weekly store shoots, and handle content calendar and community management. Analyze performance and oversee performance marketing efforts.\xc2\xb7 CoccinelleME: Develop and manage content, execute weekly store shoots, create a content calendar, handle community management, and perform reporting and analytics. Implement performance marketing strategies.\xc2\xb7 InstaRunwayOfficial: Create and manage content, oversee weekly store shoots, develop content strategy, and manage the content calendar. Handle community management, reporting, and performance marketing.\xc2\xb7 Shop Bauhaus: Develop content and strategy, manage weekly store shoots, oversee the content calendar, and perform community management. Analyze performance and implement performance marketing.\xc2\xb7 Photoshoot ideation and executions for all the brands2) Performance Marketing Strategize, Launch, manage, and report on digital campaigns across platforms like Google Ads and META Ads. Track expenses, send digital invoices to Finance, and analyze post-campaign performance with actionable insights.3) Mall social media & Updates: Adapt content for new collections and promotional offers for boutique brands including Coccinelli, Z&V, UGS, Wilson, Manolo Blahnik, Salomon, Furla, SJP, Temperley, Sergio Rossi, and Bauhaus. Manage social media content and updates for the mall website and apps.4) Social Media Strategy & Analytics: Develop and implement a comprehensive social media strategy to drive brand awareness and engagement. Conduct market research to identify target audiences and tailor content strategies accordingly. Measure and report on social media performance, effectiveness, and ROI.5) Community Management: Engage with customers and audiences across various platforms, handle both positive and negative feedback professionally, and foster a positive online community. Ensure timely resolution of customer inquiries and follow-ups.6) Content Calendar & Scheduling: Create and maintain a content calendar for each brand, ensuring timely publication and alignment with marketing plans. Manage scheduling and ensure consistency in style, tone, and brand messaging across all platforms.7) Event Coverage & Reporting: Capture, edit and promote showroom activities, sales stories, and events through social media. Visit showrooms as needed for content creation and report on performance metrics. Knowledge and usage of social media reporting platforms, such as TRAACKR. Social media listening tool such as HOOTSUITE8) Innovation & Best Practices: Stay updated with the latest social media trends and best practices. Implement new techniques and strategies to keep the companys social media presence innovative and effective.Qualifications:Bachelors degree in marketing or a related field.Minimum of 3-5 years of proven experience as a Social Media Specialist or Strategist in the UAE.Strong analytical, communication, and creative skills.Demonstrated ability to develop engaging content and manage multiple social media platforms.Experience with performance marketing and digital advertising.Excellent multitasking and organizational skills.Skills:-Proficiency in social media tools and platforms.-Strong written and verbal communication skills.-Ability to analyze social media metrics and drive actionable insights.-Familiarity with current social media trends and strategies.

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