Job Description

Job Title: Social Media Marketing Specialist

Location: Nazih Gents Salon

Reports to: Manager

Job Type: Part-time

Job Overview:

We are seeking a creative, organized, and results-driven Social Media Marketing Specialist to manage and grow our online presence. As a key part of our team, you will be responsible for creating and executing social media strategies to increase brand awareness, attract new customers, and engage with our community. You'll work closely with the barber shop's management to promote services, highlight unique aspects of the shop, and connect with our target audience through various social media platforms.

Key Responsibilities:

Content Creation & Curation:

- Develop and design engaging content for social media platforms (Instagram, Facebook, TikTok, etc.).

- Create high-quality visual assets (photos, videos, graphics) showcasing haircuts, styles, customer experiences, behind-the-scenes, and more.

- Curate content that highlights promotions, seasonal trends, special events, and customer testimonials.

Social Media Strategy:

- Create and implement a comprehensive social media strategy to increase followers, engagement, and bookings.

- Track and analyze key performance metrics (likes, shares, comments, conversions) to evaluate the success of campaigns and content.

- Research trends in the beauty/barber industry to stay current and apply new tactics.

Community Engagement:

- Respond to comments, messages, and inquiries promptly, fostering a positive and interactive online community.

- Collaborate with local influencers, businesses, or community events to promote cross-promotion.

- Manage customer reviews and feedback on social platforms, ensuring customer satisfaction.

Paid Advertising:

- Plan and execute paid social media campaigns to promote special offers, events, or services.

- Monitor ad performance and optimize campaigns to achieve a positive return on investment (ROI).

Brand Awareness & Growth:

- Use targeted social media tactics to increase brand visibility and attract new customers to the shop.

- Run contests, giveaways, or loyalty programs to engage the community and drive foot traffic.

Reporting & Analytics:

- Prepare monthly reports on social media performance, growth, engagement, and ROI.

- Make data-driven recommendations for improving social media strategy.

Requirements:

- Proven experience in social media marketing, preferably within the beauty, wellness, or local business industry.

- Strong understanding of social media platforms (Instagram, Facebook, TikTok, Yelp, etc.) and their best practices.

- Proficiency in graphic design tools (e.g., Canva, Adobe Photoshop, Lightroom) and video editing software (e.g., InShot, Adobe Premiere Pro).

- Ability to create compelling, on-brand content and adapt messaging for different platforms.

- Excellent written and verbal communication skills.

- Strong organizational skills with the ability to manage multiple tasks and deadlines.

- A passion for the barbering and beauty industry, with a keen understanding of trends and customer needs.

- Experience with paid advertising on social platforms (Facebook Ads, Instagram Ads, etc.) is a plus.

- Knowledge of SEO and how it relates to social media.

Preferred Qualifications:

- Experience working in a barber shop, salon, or similar industry.

- Knowledge of the local market and community.

- Familiarity with influencer marketing and partnerships.

- Basic photography or videography skills.

Working conditions:

- Flexible hours, including evenings and weekends.

- Fast-paced environment with a focus on teamwork.

Benefits:

- Competitive salary based on experience.

- Employee discounts on services and products.

- A positive and supportive work environment in a trendy, community-focused barber shop.

If you're passionate about social media, love connecting with people, and want to help elevate our barber shop's brand, we would love to hear from you!

Job Type: Part-time

Pay: From AED2,000.00 per month

Expected hours: No less than 25 per week

Experience:

• Social media marketing: 2 years (Preferred)

Language:

• English and Arabic (Preferred)

Location:

• Dubai (Preferred)