Social Media & Marketing Coordinator

Sharjah, United Arab Emirates

Musafir.com

1 Current Job Openings

Apply Now

Job Description

Objectives of this role

Assist in developing and implementing the companys marketing strategies
Ensure that all marketing efforts serve immediate and long-term business goals by identifying and executing improvements for processes, content, and lead generation
Ensure that day to day communications are dispatched smoothly
Coordinate with product heads on content topics

Duties & Responsibilities

Community Management - checking all social pages and responding to all queries, comments, reviews, inbound messages and update on a centralized location
Publishing on all social platforms
Content calendars - writing/editing content for all social calendars
Email Marketing - maintaining email calendar topics, understanding email strategy for specific product problems, maintaining & uploading clean lists, liaising with tech team for data pulls from various source points
Design Coordination - giving detailed briefings to the design team, following & incorporating trends,
Ad calendar - suggest/decide placements, write ad copy, coordinate designs, load onto ad dashboard
Blogs - uploading to website
Understanding KPIs and enforcing them specifically for online media
Craft clear product marketing copy
Collaborating with designers or copywriters to provide attractive and informative campaigns
Writing content for emailers, media notes/interviews etc.
Proof reading articles - SEO, Blogs, Press Releases, any other written content
Coordinating with PR agency, monitoring deliverables, sharing PR ideas for press releases & media interviews
Monitoring all social media content
Random Quality Check - leads
Keeping up with technologies used in social media
Using social media marketing tools
Tracking customer engagement to optimize campaign content
Establishing relationships/networks of industry professionals or influencers on social media
Design and implement successful marketing campaigns
Identify and analyze competitors
Collaborate with the design department to produce promotional materials (online & offline)
Organize promotional activities for new/existing products/services

Requirements and skills

Proven work experience as a Marketing Coordinator, Marketing Officer or similar role [the ideal candidate will have a love for all things marketing]
Knowledge of traditional and digital marketing tools
Expertise with SEO/SEM campaigns
Detail oriented
Solid computer skills, including MS Office, web analytics and ad dashboards
Excellent communication and presentation skills
Familiarity with online design tools like Canva or Adobe Express
Education in marketing, advertising, or communications
Familiarity with content management systems (CMS) and customer relationship management (CRM) tools
Working knowledge of design and email software
Experience in budgeting and forecasting

Job Types: Full-time, Permanent