OverviewOver the past two decades, The First Group has forged a reputation as one of the hospitality industrys leading innovators, providing groundbreaking investment opportunities to clients and partners, while delivering exceptional, memorable experiences to hotel and leisure guests.Our corporate ethos and unique vision for the future of hospitality is encapsulated in our fast-growing portfolio of award-winning hotels and residences, exciting F&B outlets and lifestyle venues, and delivered through our array of complementary .Core to our vision for the future of hospitality is The First Collection, our award-winning hotel brand that reflects the rich culture, innovative spirit, and unparalleled refinement for which Dubai is famous for.The First Collections urban lifestyle resorts, situated in prime locations across Dubai, are renowned for their unique blend of world-class hospitality and modern flair, as well as their cutting-edge guest facilities and services, which include exclusive access to the stunning Soluna Restaurants and Beach Club, located on the world-famous Palm Jumeirah.Every hotel in our fast-growing portfolio reflects our ambition to capture the essence of urban living, blending it seamlessly with the tranquillity of a serene getaway.The First Collection echoes the citys heartbeat, ensuring all our guests are made to feel a part of the magnificent tapestry of Dubai, the worlds most exciting metropolis.

• Develop and implement comprehensive social media strategies aligned with the company's marketing and business goals.
• Identify target audiences and tailor content to meet their needs and preferences.
• Create, curate, and manage engaging and high-quality content across all social media channels, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and YouTube.
• Oversee the creation of visual and written content, ensuring consistency with brand guidelines and messaging.
• Monitor and respond to social media interactions, engaging with followers, and building a strong online community.
• Foster positive relationships with customers, influencers, and industry professionals.
• Plan and execute social media campaigns, including paid advertising, to support marketing initiatives and product launches.
• Collaborate with cross-functional teams to ensure cohesive messaging and promotion across all channels.
• Track, analyze, and report on social media performance using tools such as Google Analytics and social media insights.
• Utilize data to optimize content and strategy, identifying trends and areas for improvement.
• Act as a brand ambassador, ensuring all social media activity reflects The First Groups values and enhances our reputation.
• Stay updated on industry trends, emerging platforms, and best practices to keep our social media presence innovative and competitive.

Desired Skill & Expertise

• Bachelors degree in Marketing, Communications, or a related field.
• Proven experience as a Social Media Manager or similar role, preferably in the real estate or hospitality industry.
• Strong understanding of social media platforms, trends, and best practices.
• Excellent written and verbal communication skills.
• Proficiency in social media management and analytics tools.
• Creative mindset with the ability to generate innovative ideas.
• Strong organizational and multitasking skills, with attention to detail.
• Ability to work independently and as part of a team.

The First Collection