• Develop and implement a comprehensive social media strategy that aligns with the brand's goals and objectives.
• Create and curate engaging, high-quality content tailored for different platforms, ensuring a consistent brand voice across all channels.
• Monitor and analyze social media metrics to measure the effectiveness of campaigns and make data-driven adjustments.
• Engage with followers, respond to comments and messages, and foster a sense of community around the brand.
• Collaborate with cross-functional teams, including marketing and sales, to integrate social media initiatives into broader campaigns.
• Research and stay updated on industry trends, platform changes, and emerging social media tools to keep the brand competitive.
• Manage paid social media advertising campaigns, optimizing for engagement and conversion rates.

• Bachelor's degree in Marketing, Communications, or a related field is preferred.
• Minimum of 3 years of proven experience in social media management or digital marketing.
• Certifications in social media marketing or analytics (e.g., Hootsuite, Google Analytics) are advantageous.
• Experience in managing social media for brands within the technology or e-commerce sectors is a plus.
• Fluency in English is mandatory; proficiency in additional languages (e.g., Spanish, Mandarin) is highly desirable.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Proficiency in social media management tools (e.g., Buffer, Sprout Social) and graphic design software (e.g., Canva, Adobe Creative Suite).

Lestars Management Consultancy