Job Description

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Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.



Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.


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Job Summary:

We are seeking a highly motivated and results-driven

Social Media Manager

to develop and execute impactful social media strategies for our clients. This role requires a strong understanding of social media marketing, campaign management, content creation, analytics, and community engagement. The ideal candidate will be a strategic thinker, a creative problem-solver, and an excellent communicator with a passion for driving results.


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Key Responsibilities:

Strategies & Campaigns

Collaborate with strategy team to align brand and social strategies with client goals. Develop and implement social media rollout plans and creative strategies. Manage campaigns, create briefs, coordinate with creative team, and monitor performance.

Monthly Plans & Content Distribution

Align with client on content focus areas and plan monthly content distribution. Recommend boosting and budget allocations, leverage storytelling, and prepare briefs. Share, review, and update content calendars, ensuring timely scheduling. Coordinate on-ground content creation, secure resources, and finalize deliverables.

Analytics & Reporting

Provide and review weekly reports; conduct sentiment and competitor analysis. Prepare monthly scorecards, post-campaign reports, and present findings as needed.

Content Creators

Brief on content creator deliverables, gather client feedback, secure approvals, and manage payments. Handle vendor registrations, PO generation, and coordinate with finance for payment processing.

Community Management & Day-to-Day

Support community management by addressing flagged questions and ad-hoc postings. Manage assets, conduct daily client, and team alignment, and ensure channel health.
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Qualifications & Experience:

6+ years of experience in social media management, with a strong focus on platforms like TikTok, Instagram Reels, and YouTube Shorts. Automotive experience is a plus! Deep understanding of digital ecosystems, audience behavior, and platform-specific best practices, especially for Gen Z and Millennial audiences. Proven ability to create viral content that drives engagement, builds brand awareness, and generates leads. Excellent communication, copywriting, and storytelling skills in English and Arabic. Experience with social media management tools (e.g., Sprinklr, Emplifi, Hootsuite, or similar) and video editing software (e.g., CapCut, TikTok's built-in editor). Ability to thrive in a fast-paced, dynamic environment and adapt to rapidly changing trends. A strategic mindset, a creative flair, and a passion for pushing the boundaries of social media marketing. Experience collaborating with designers, videographers, and agencies to produce compelling social-first content.

Bonus Points:

Experience with influencer marketing platforms and strategies. Familiarity with emerging social media platforms and technologies. A strong personal brand and active presence on social media.

Additional Competencies:

Trend Forecasting:

Identifying and capitalizing on emerging social media trends.

Community Building:

Fostering authentic connections with audiences.

Data-Driven Creativity:

Using analytics to inform creative strategy.

Platform Expertise:

Mastering the nuances of each social media platform.

Agile Marketing:

Adapting quickly to changing market conditions.

Visual Storytelling:

Creating compelling video content that resonates with audiences.

What You'll Get:

You'll get to work with some of the coolest brands on the planet, while leveling up your skills and growing your career.


We're all about empowering you to make a difference and be your authentic self. Plus, we offer a killer benefits package that includes hybrid working options, epic social events, top-notch training, and comprehensive health and life insurance.



#LI-EMEA



At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization--creators, doers, innovators, makers, and thinkers--who drive not just marketing, but meaningful experiences that resonate in every action and interaction.



VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.



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