Job Description

The Role

We are seeking an innovative and results-driven Social Media Manager to join our dynamic team in the Real Estate industry in Dubai, UAE. The ideal candidate will be responsible for developing and implementing effective social media strategies to enhance our brand visibility, engage with our audience, and drive business growth. This role requires a creative thinker with a passion for digital marketing and a solid understanding of social media platforms and trends. Core Responsibilities: Social Media Strategy: o Develop and implement a comprehensive social media strategy aligned with the company's brand and business goals. o Create content calendars for social media platforms (Instagram, LinkedIn, Facebook, etc.), ensuring a consistent posting schedule. o Define and track key performance indicators (KPIs) to measure the success of social media campaigns. Content Creation: o Work with the marketing team to produce high-quality content, including photos, videos, blog posts, and infographics. o Ensure all content aligns with AKARIA Real Estate's brand voice, mission, and luxury positioning. o Oversee the production of 3D virtual tours and other digital experiences to showcase exclusive real estate listings. Audience Engagement: o Engage with followers on social media platforms, responding to inquiries, comments, and messages in a timely manner. o Build relationships with influencers, clients, and industry leaders to increase brand visibility. o Monitor conversations and trends on social media to identify engagement opportunities for AKARIA Real Estate. Advertising and Paid Media: o Develop and manage social media advertising campaigns, including Facebook Ads, Instagram Ads, and LinkedIn promotions. o Track and optimize ad performance, adjusting budgets and strategies as needed to maximize ROI. o Create A/B tests for social media ads to optimize targeting and messaging. Analytics and Reporting: o Analyze social media performance using analytics tools such as Google Analytics, Hootsuite, and Sprout Social. o Prepare monthly reports on the effectiveness of social media campaigns and provide actionable insights for improvement. o Monitor competitors' social media activity to identify trends and areas for differentiation. Brand Development: o Ensure consistency in brand messaging across all social media platforms. o Collaborate with the creative team to develop new ways of positioning AKARIA Real Estate as a luxury and high-status brand. o Develop branded social media templates for easy content creation and uniformity. Campaign Management: o Plan and execute social media campaigns around key events, property launches, and company milestones. o Work closely with real estate agents to promote new listings, open houses, and client success stories on social media. o Manage giveaways, contests, and other engagement-driven campaigns to grow the brand's online following. Additional Responsibilities: o Stay up to date with social media trends, tools, and algorithms to keep AKARIA at the forefront of digital marketing. o Maintain close communication with the marketing head and CEO to ensure alignment of social media strategy with broader company goals. o Collaborate with the team for roadshows, ensuring content reflects AKARIA's exclusivity and luxury appeal.



Requirements

• Bachelor's degree in marketing, Communications, or a related field. o Proven experience as a Social Media Manager or in a similar role, preferably in the Real Estate sector. o Strong understanding of social media platforms, their algorithms, and best practices for engagement. o Exceptional writing, editing, and communication skills with a keen eye for detail. o Proficient in using social media management tools and analytics platforms. o Creative thinker with the ability to generate innovative ideas and content. o Strong analytical skills with the ability to interpret data and make data-driven decisions. o Ability to work independently and collaboratively in a fast-paced environment. o Excellent organizational and time management skills, with the ability to manage multiple projects simultaneously. o English and Russian Speaker.


About the company

We deliver a bespoke real estate experience, designed exclusively for High-Net-Worth Individuals, top-tier business leaders, and discerning private clients.