Wexe2x80x99re seeking a talented and passionate Social Media Manager to help grow our brand on social media platforms, with a primary focus on TikTok and Instagram. If you are experienced in managing social media, have a passion for natural hair care, and are up-to-date on the latest trends, this role is for you!Key Responsibilities: * Social Media Strategy & Content Creation:
Develop and implement a comprehensive social media strategy that aligns with our brandxe2x80x99s goals.
Create engaging, creative content that resonates with our community and fosters meaningful connections.
Platform Expertise:
Stay current on the latest trends and changes across TikTok and Instagram.
Understand what type of content performs best for our target audience and adapt strategies accordingly.
Influencer Partnerships:
Build and manage relationships with influencers and brand ambassadors to enhance reach and increase brand awareness.
Negotiate partnerships and collaborations that align with our values and objectives.
Performance Tracking & ROI:
Regularly analyze social media performance, adjusting strategies to optimize Return on Investment (ROI) and increase Return on Ad Spend (ROAS).
Provide actionable insights and reports to senior management, demonstrating the success of social media initiatives.
Campaign Management:
Plan and execute campaigns that align with our brandxe2x80x99s values, driving community engagement and increasing brand presence.
Ensure campaigns are optimized and aligned with our long-term marketing goals.
Qualifications: * Experience:
A minimum of 5 years in social media management, ideally within the natural hair care, beauty, or cosmetics industries.
Proven Success:
A strong track record of driving growth in engagement, ROAS, and building thriving online communities.
Up-to-date Knowledge:
Expertise in TikTok and Instagram trends, with an understanding of what resonates within the natural hair care community.
Education:
A Bachelorxe2x80x99s degree in Marketing, Communications, or a related field.
UK Experience:
At least 3 years of experience working within the UK market, with a solid understanding of UK social media trends and audience behavior.