Job Description

Key Responsibilities:

• Content Creation and Curation:
• Develop engaging, creative, and high-quality content (text, images, videos) for social media platforms like Facebook, Instagram, Twitter, LinkedIn, TikTok, and YouTube.
• Create a content calendar to ensure consistent and strategic posting that aligns with the company's marketing goals and brand identity.
• Community Management:
• Monitor social media accounts and respond to comments, messages, and mentions in a timely and professional manner.
• Engage with followers and foster relationships with the online community to build brand loyalty.
• Strategy Development:
• Develop and implement social media strategies to increase brand awareness, grow followers, and drive traffic to the company's website or app.
• Stay updated with the latest social media trends, tools, and platform updates to ensure strategies remain relevant and effective.
• Analytics and Reporting:
• Track, analyze, and report on the performance of social media campaigns and posts using analytics tools (e.g., Google Analytics, Facebook Insights, Instagram Insights).
• Use data to make informed decisions and optimize content and strategies for better performance and ROI.
• Brand Voice and Consistency:
• Ensure that the company's voice, values, and tone are consistently reflected across all social media channels.
• Collaborate with the marketing and creative teams to ensure alignment with overall branding efforts.
• Ad Campaign Management:
• Create and manage paid social media advertising campaigns to promote posts, products, or services, increasing reach and engagement.
• Optimize campaigns based on performance metrics like click-through rates (CTR), engagement, and conversions.
• Influencer and Partnership Collaborations:
• Identify and collaborate with influencers, brand ambassadors, or other businesses for partnerships that align with the brand's goals and target audience.
• Social Listening and Trend Monitoring:
• Monitor conversations related to the brand, competitors, and industry trends, identifying opportunities to engage and stay relevant.
• Manage potential crises and respond to negative comments or situations proactively and strategically.

Skills and Qualifications:

• Creativity and Content Creation:
• Strong creative skills for writing, graphic design, photography, and video production for social media platforms.
• Social Media Expertise:
• In-depth knowledge of all major social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube, etc.) and their algorithms, best practices, and emerging trends.
• Analytics and Data Interpretation:
• Proficiency in using social media analytics tools (e.g., Hootsuite, Sprout Social, Google Analytics) to track performance and identify trends.
• Copywriting and Communication:
• Excellent written and verbal communication skills for crafting compelling posts and engaging with the online community.
• Project Management:
• Strong organizational skills to manage multiple accounts, campaigns, and projects simultaneously, ensuring deadlines are met.
• Adaptability and Problem Solving:
• Ability to stay flexible in a fast-paced environment and pivot strategies based on platform changes or campaign performance.
• Brand Awareness and Audience Understanding:
• Strong understanding of target audiences and how to tailor content to different demographics or market segments.
• Basic Graphic Design and Video Editing:
• Experience with graphic design tools (e.g., Canva, Adobe Photoshop) and video editing software (e.g., Adobe Premiere Pro, Final Cut Pro).

Education and Experience:

• Bachelor's degree in marketing, communications, public relations, or a related field (preferred).
• Proven experience managing social media accounts for brands or organizations.
• A portfolio showcasing successful social media campaigns, content, and results.

Job Type: Full-time

Pay: AED2,000.00 - AED6,000.00 per month