Job Description

About Us:

Grand Flora Group was established in 1990 with a revolutionary vision to enhance the way people celebrate life through original and creative henna designs delivered with a truly personalized on-demand service ideology extended even to the client's home under a strong leadership. With the progressive leaders who believe strongly in change-driven strategy, Grand Flora works across various industries including Beauty & Health, Food & Beverage, Interiors & Decorations, and its new venture in Mall Management and Real Estate.

Job Summary:

As the Social Media Manager, you will play a vital role in developing and executing social media strategies to enhance our brand's online presence and engagement. Reporting to the Marketing Manager, you will lead the development of creative and compelling social media content while monitoring and analyzing performance to drive brand awareness and customer engagement.

Key Responsibilities:

Social Media Strategy: Develop and execute comprehensive social media strategies that align with the company's marketing goals and brand identity. Identify target audiences and market segments on social media platforms.

Content Creation: Create engaging and visually appealing social media content, including text, images, videos, and graphics. Plan and schedule content calendars across various platforms.

Community Management: Monitor social media channels and engage with the audience by responding to comments, messages, and mentions. Foster a sense of community and brand loyalty among followers.

Analytics and Reporting: Monitor social media performance, track key metrics, and generate reports. Use data-driven insights to refine content strategies and optimize social media campaigns.

Campaign Management: Plan and execute social media ad campaigns to achieve specific objectives, such as increasing brand visibility or driving traffic to the website. Allocate budget effectively and manage ad spend.

Social Listening: Stay updated on industry trends and conversations, competitor activities, and customer feedback. Incorporate insights into content and strategy development.

Collaboration: Collaborate with the marketing team to ensure social media campaigns are integrated with overall marketing efforts. Coordinate promotions and product launches.

Brand Consistency: Maintain and enforce brand consistency across all social media channels. Ensure that messaging and visuals align with the company's brand guidelines.

Soft Skills:

• Analyzing Data or Information -- Identifying the underlying principles, reasons, or facts of information by breaking down information or data into separate parts.
• Complex Problem Solving -- Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
• Communication -- Excellent verbal and communication skills.
• Organizing, Planning, and Prioritizing Work -- Developing specific goals and plans to prioritize, organize, and accomplish your work.

Technical Skills:

Customer relationship management CRM software -- Salesforce Software

MS Office Software proficiency (Excel, Outlook, PowerPoint)

Video conferencing software -- Zoom

Supervisory:

Supervise the Content creator team. Coach, mentor, and motivate the teams.

Education/Qualification:

Bachelor's degree in Business, Marketing, Communication or a related field, preferred. MBA is a plus.

Proven experience in social media management, preferably with at least 3 years of relevant experience.

Strong knowledge of social media platforms, trends, and best practices.

Proficiency in social media management tools and analytics.

Creative mindset with the ability to generate engaging and shareable content.

Other Requirements:

UAE Driving License (preferred)

Job Type: Full-time

Application Deadline: 20/01/2024