Social Media Manager

Dubai, United Arab Emirates

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Title: Social Media Manager Reports to: Director of Digital Marketing Office:Dubai, UAE KEY ATTRIBUTES | QUALIFICATIONS

BA/BS degree in Digital Marketing or related field
Minimum 4 years in Social Media Marketing or Digital Marketing experience
Fluent in both spoken and written English & Arabic
Excellent management and organizational skills
Creative thinker with excellent analytical and reporting skills
Ability to work in a fast paced environment
Interest in social media trends and influencer marketing
A natural communicator / full transparency
Experience in fashion, lifestyle, luxurious products is a plus
Skilled in audience segmentation and persona targeting
Ability to work off hours and attend events as needed
Basic knowledge in Microsoft Office & Adobe Creative Suite
Strong understanding of all platform metrics and functionalities
Knowledge of the GCC markets with key insights into the luxury sector
With prior experience who is comfortable working on a range of luxury consumer accounts

KEY AREAS OF RESPONSIBILITY

Plan and effectively execute social media marketing campaigns
Monitor and analyze effectiveness of marketing content
Develop and manage website content
Align digital objectives with business priorities and marketing strategy
Plan and optimize social media calendars (in-feed & stories)
Implement SEM/SEO strategy
Develop strategic responses to projects
Work with Key Opinion Leaders on campaigns, from strategic concept development, to negotiation and implementation
Identifying opportunities to engage with and develop stronger relationships with clients and communities
Brief content production team and the client with the content requirements for campaigns and projects
Run digital campaigns (paid and organic)
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Plan logistic around live capture and publishing across multiple platforms
Balances daily client relations alongside support of account teams to ensure on-time delivery of projects that align with client goals and vision
Motivate members of the team to get creative with tasks
Create comprehensive reports with content performance learnings and devise strategies and tactics to increase reach and engagement
Conduct interviews and train new team members in social media
Guide and train other departments when necessary
Stay on top of trends and proactively sharing with all teams from all departments