Job Description

Are you a creative and strategic thinker with a passion for social media and digital marketing? We are seeking a talented Social Media Manager to lead our social media strategy and drive engagement, growth, and brand awareness across various platforms. If you thrive in a fast-paced environment and enjoy crafting compelling content, building communities, and analyzing data to optimize performance, this role offers an exciting opportunity for you to make a meaningful impact and shape our brands online presence. Role and Responsibilities: Develop and execute comprehensive social media strategies to enhance brand visibility, drive engagement, and achieve marketing objectives across multiple platforms, including Facebook, Instagram, Twitter, LinkedIn, and Tik Tok. Create and curate engaging content, including text posts, images, videos, and interactive elements, that resonates with target audiences and aligns with brand voice, messaging, and values. Manage social media calendars, scheduling posts, monitoring activity, and responding to comments, messages, and inquiries in a timely and professional manner. Implement paid social advertising campaigns, including budget allocation, targeting, ad creative development, and performance tracking, to increase reach, engagement, and conversion. Monitor social media trends, best practices, and platform updates, staying informed about emerging technologies and opportunities to innovate and optimize social media efforts. Analyze social media performance metrics, track key performance indicators (KPIs), and generate reports to assess campaign effectiveness, identify trends, and inform future strategies. Collaborate with cross-functional teams, including marketing, content, design, and customer service, to ensure alignment and integration of social media initiatives with overall marketing and business objectives. Foster relationships with influencers, brand advocates, and community members, leveraging partnerships and user-generated content to amplify brand reach and engagement.