Job Description

Social Media Manager must be responsible for overseeing an organization's social media strategy, including content creation, platform management, engagement, and analytics. He must monitor trends, track performance metrics, and adjust strategies accordingly. Additionally, social media managers may handle customer inquiries, collaborate with other departments, and stay updated on industry best practices.

Responsibilities:

• Content Creation : Develop engaging, creative, and innovative content for regularly scheduled posts, which enlightens audiences and promotes brand-focused messages.
• Platform Management : Manage and oversee all social media platforms including but not limited to Facebook, Instagram, Twitter, LinkedIn, Pinterest, and TikTok. This includes monitoring, responding, and engaging with the audience.
• Strategy Development : Create social media strategies to increase brand awareness, drive traffic to the company's website, and generate leads/customer engagement.
• Analytics and Reporting : Track and analyze social media metrics and provide reports on performance, insights, and trends. Use these insights to optimize strategies and content.
• Community Management : Act as the voice of the brand and engage with the online community. Respond to comments, messages, and mentions in a timely and professional manner.
• Campaign Management : Plan, execute, and monitor social media campaigns, contests, and promotions.
• Collaboration : Collaborate with marketing, sales, and product development teams to integrate social media into overall marketing strategies and campaigns.
• Stay Updated : Stay up-to-date with the latest trends and best practices in social media marketing, including algorithm changes and new features on various platforms.
• Brand Management : Ensure that all social media content is consistent with the brand voice, style, and guidelines.
• Paid Advertising : Manage social media advertising campaigns, including budgeting, targeting, and optimization to achieve specific marketing objectives.
• Monitoring Competition : Keep an eye on competitors' social media activity and performance to identify opportunities and stay ahead in the industry.
• Crisis Management : Be prepared to handle any social media crises or negative feedback professionally and promptly.
• Content Calendar Management : Develop and maintain a content calendar to ensure consistent posting and alignment with marketing initiatives and events.

Job Type: Full-time

Experience:

• social media manager: 3 years (Preferred)