Job Description

J ob Title: Social Media Manager
Company: Al Zaabi Autocare
Location: Mussafah, Abu Dhabi
Industry: Automotive
0501873124

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Al Zaabi Autocare is seeking a creative and results-driven Social Media Manager to lead our digital presence and marketing strategies across social media platforms. The ideal candidate will have a strong passion for the automotive industry, be well-versed in current social media trends, and possess excellent communication and creative skills. You will be responsible for enhancing our brand's visibility, engaging with our audience, and driving traffic to our services, including car repairs, tire sales, and premium automotive solutions.

Key Responsibilities:

• Content Creation & Strategy:
• Develop and implement social media strategies aligned with business goals, focusing on promoting services like tire sales, car repairs, and premium services for luxury car brands.
• Create, schedule, and publish engaging content across social media platforms (Instagram, Facebook, LinkedIn, etc.).
• Collaborate with internal teams to generate content that highlights promotional offers, services, and customer testimonials.
• Community Engagement:
• Build and maintain relationships with followers by responding to comments, messages, and reviews promptly.
• Monitor online conversations and engage with relevant automotive and car repair communities.
• Campaign Management:
• Plan, execute, and monitor social media ad campaigns, working with Google Ads and other paid media platforms when needed.
• Drive targeted traffic to the business's website and workshop, increasing brand awareness and customer engagement in Abu Dhabi and Mussafah.
• Analytics & Reporting:
• Track and analyze the performance of campaigns and content using social media analytics tools.
• Provide monthly reports with insights, learnings, and recommendations for future improvements.
• Brand Management:
• Ensure all content is consistent with Al Zaabi Autocare's brand voice and guidelines.
• Manage the visual consistency of the brand across all platforms, ensuring it reflects the premium services provided.
• Trend Monitoring:
• Stay up to date with the latest industry trends, social media updates, and competitor activities to keep Al Zaabi Autocare at the forefront of the automotive social space.
• Identify opportunities for content that leverages automotive industry trends and events.
• Collaboration:
• Work closely with the marketing team and external vendors to coordinate digital marketing campaigns and promotional activities.
• Collaborate with photographers, designers, and influencers to create dynamic, visually appealing content.

Qualifications:

• Proven experience as a Social Media Manager or similar role, preferably within the automotive or service industry.
• Strong understanding of social media platforms, including Facebook, Instagram, LinkedIn, and YouTube.
• Excellent writing, editing, and communication skills.
• Experience with paid social media advertising and analytics tools.
• Knowledge of SEO, Google Analytics, and automotive digital marketing is a plus.
• Creative thinker with the ability to generate innovative ideas to engage audiences.
• Strong organizational skills and the ability to manage multiple projects simultaneously.

Benefits:

• Competitive salary
• Opportunities for career growth in the automotive industry
• A dynamic and supportive team environment

If you are passionate about social media and the automotive industry, we'd love to hear from you!

Job Type: Full-time