About us Deals Drive, a leading Canadian company dedicated to revolutionizing the way consumers save money through our innovative mobile application. At Deals Drive, we\'re passionate about connecting shoppers with unbeatable deals and exclusive offers, all conveniently accessible through our user-friendly platform. Description We are seeking a highly motivated and experienced Digital Marketing Specialist to join our dynamic marketing team. The ideal candidate will be responsible for developing, implementing, and managing digital marketing campaigns to promote our brand, products, and services across various online channels. The Digital Marketing Specialist will collaborate with internal teams to drive engagement, generate leads, and increase conversion rates. Roles and Responsibilities Develop and execute digital marketing strategies to drive traffic, engagement, and conversions across various online platforms, including websites, social media, email, and search engines. Manage and optimize digital advertising campaigns, including pay-per-click (PPC) campaigns, display ads, and retargeting ads, to maximize ROI and achieve marketing objectives. Create and publish engaging content for websites, blogs, social media, and email newsletters to attract and retain target audiences. Conduct keyword research and implement SEO best practices to improve website visibility and organic search rankings. Monitor and analyze digital marketing performance metrics, such as website traffic, conversion rates, and user engagement, using tools like Google Analytics and social media analytics platforms. Generate insightful reports and dashboards to track campaign performance, identify trends, and provide actionable recommendations for continuous improvement. Stay up-to-date with the latest trends and best practices in digital marketing, SEO, social media, and online advertising, and implement innovative strategies to stay ahead of the competition. Collaborate with internal teams, including marketing, sales, design, and product development, to align digital marketing initiatives with overall business goals and objectives. Stay informed about industry developments and emerging technologies to recommend new digital marketing opportunities and tools. Qualifications Bachelor\'s degree in Marketing, Communications, Business, or a related field. 3-4 years Proven experience in digital marketing, with a strong track record of developing and executing successful digital marketing campaigns. In-depth knowledge of digital marketing channels, strategies, and best practices, including SEO, SEM, social media marketing, email marketing, and content marketing. Hands-on experience with digital marketing tools and platforms, such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing automation software. Strong analytical skills and the ability to interpret data, analyze results, and make data-driven decisions to optimize campaign performance. Excellent written and verbal communication skills, with the ability to create compelling content for different online platforms and audiences. Creative thinking and problem-solving skills, with a keen eye for detail and the ability to think outside the box. Proven ability to work independently and as part of a team, with excellent organizational and time management skills. Preferred Qualifications Google Analytics or Google Ads certification. Experience with marketing automation platforms (e.g., HubSpot, Marketo). Experience with A/B testing and conversion rate optimization (CRO). Previous experience Job Type: Full-time Pay: AED3,000.00 - AED4,500.00 per month