Social Media Lead Middle East

Dubai, United Arab Emirates

Job Description

The Global Social team is looking for a social media producer to lead organic social content creation and social handles management across all organic local Social Handles as a critical piece to our new strategy and approach to social in the Middle East region. This is an incredible opportunity to work closely within Uber\'s Global Social Team and our local Comms, Marketing, and other Uber teams to invigorate and grow our local social media presence and audience in the market.Responsibilities
  • Create organic social original video, graphics, captions and copy for posts on the local market Twitter, Instagram, and any other channels Uber engages. Coordinate with other members of the social team on platform strategies.
  • Manage the local social media accounts, including publishing content in a cadence that matches your market and global strategy.
  • Work closely with Comms, Co-Marketing, Ops, Creative and Influencer/Talent for ideation, creation, and coordinated content, product, and initiative rollouts.
  • Consult to various Campaign Teams in developing social-forward content supporting their Integrated Marketing Campaigns and helping those campaigns to come to life on the organic handles.
  • Engage Community Management on behalf of the Uber brand on owned channels and in cultural moments.
  • Have a keen understanding of Uber audiences, ensuring that content is engaging for existing and new audiences.
  • Optimize and grow existing social account engagement and performance.
  • Ideate and launch social-first repeatable franchises that ladder into Uber priorities and content pillars, taking ideas from conception to launch and beyond.
  • Create a culture of experimentation, testing, and learning across platforms.
  • Collect, analyze, and use relevant data to inform smart content choices to engage and grow audiences. Collaborate on regular social reporting and analytics for your market
Requirements
  • Fluency in English speaking and writing,
  • Fluency in Arabic speaking and writing.
  • Proficiency in social media copywriting.
  • Strong content creation skills, with an ability to nimbly tell and promote stories in an engaging social-endemic manner.
  • 4-5 years of experience in social media content creation and execution.
  • Professional-level experience with Canva, Adobe Premiere video editing, AfterEffects, and Photoshop. Final Cut experience is a plus. Ability to turn around edits quickly.
  • A deep understanding or professional experience with social media platforms, including Youtube, Instagram, Twitter, TikTok.
  • Experience with social video publication tools and in-app editing functionalities on Instagram, and tools like Sprinklr and BrandWatch.
  • User-first orientation, with strong intuition and taste for what resonates at Uber.
  • Outstanding interpersonal and communication skills, particularly in building relationships with other creators and cross-functional leaders.
Preferred Qualifications / bonus points
  • Ability to excel in a fast paced environment.
  • Background in entertainment content creation.
  • Background in editorial planning.
  • Experience in working in a globally-led, collaborative organization.
  • Highly organized, with an ability to manage multiple workflows in a fast-paced environment.
We welcome people from all backgrounds who seek the opportunity to help build a future where everyone and everything can move independently. If you have the curiosity, passion, and collaborative spirit, work with us, and let\'s move the world forward, together.Offices continue to be central to collaboration and Uber\'s cultural identity. Unless formally approved to work fully remotely, Uber expects employees to spend at least half of their work time in their assigned office. For certain roles, such as those based at green-light hubs, employees are expected to be in-office for 100% of their time. Please speak with your recruiter to better understand in-office expectations for this role.*Accommodations may be available based on religious and/or medical conditions, or as required by applicable law. To request an accommodation, please reach out to .Uber is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, Veteran Status, or any other characteristic protected by law.

Uber

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Job Detail

  • Job Id
    JD1727847
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Dubai, United Arab Emirates
  • Education
    Not mentioned