Comprising of award-winning hotels and restaurants, The First Collection is an innovative lifestyle brand offering exciting hospitality services and unforgettable dining experiences.

portfolio of five operational hotels are renowned for their world-class service and cutting-edge amenities designed to ease guests into their stay. The First Collection at JVC opened in September 2021 and is the first branded and managed hotel under the group. , offers comfortable studios and one-bedroom apartments in the heart of the city, and is owned and managed by The First Collection. Bringing to the market a range of franchised properties, the group also manages and , which are franchises of the Wyndham Group. While Citadines Metro Central Dubai, offers hotel apartments in a prime location and is a franchise of The Ascott Limited.

The First Collection\xe2\x80\x99s restaurants offer exceptional and original dining experiences that focus on creating unique lifestyle-driven dining concepts with a strong emphasis on quality and affordability. The rapidly growing portfolio of restaurants, cafes and bars features a dynamic mix of homegrown brands and recognised International franchises, including MasterChef, the TV Experience \xe2\x80\x93 the world\xe2\x80\x99s first restaurant based on the global TV phenomenon. With an emphasis on social dining, this exciting restaurant portfolio is helping establish the collection of upscale and upper midscale hotels among Dubai\xe2\x80\x99s hottest gastronomic and lifestyle destinations.

With ambitious growth plans in the years ahead , The First Collection will be opening numerous upper scale hotels and a series of dining concepts throughout Dubai.

• Manage social media channels including Facebook, Instagram and other relevant platforms including but not limited to creating original text and video content and managing posts daily.
• Develop monthly social media content calendar across all outlets.
• Manage daily, weekly, and monthly scheduling of social media posts across all outlets.
• Liaise with copyrighter in relation to copy completion of content calendars and ensure deadlines are being met.
• Develop strong month to month content strategy based on business needs, content requirements and social media trends.
• Generate live in-venue Instagram coverage and stories on ad-hoc basis.
• Attend new launches and events as part of social media team on ad-hoc basis.
• Keep abreast of all details pertaining to daily, weekly, and upcoming activations within outlets in order to convey correct information to the public via social media.
• Observe competitor social media accounts and analyze engagement rates and content trends within the industry.
• Analyze social media reports and implement specific objectives based on previous months statistics & insights.
• Collaborate with internal teams to develop and monitor strategic PR & direct marketing initiatives (emailer campaigns, ads).

Desired Skill & Expertise

• Proven work experience in social media.
• A passion for social media.
• Expertise in managing multiple social media platforms.
• In-depth knowledge of ongoing social media trends.
• Ability to deliver creative content (text, image and video)
• Familiarity with online marketing strategies and marketing channels
• Excellent communication skills \xe2\x80\x93 written and verbal.
• Multitasking and analytical skills

The First Group