Job Description

About the Role

We are seeking a talented and experienced Social Media Specialist to join our dynamic team in Dubai. The ideal candidate will have a proven track record in creating engaging social media content, particularly within the Real Estate industry. This role will involve managing our social media presence, building and nurturing our online community, and driving brand awareness through compelling visual storytelling.

Key Responsibilities

• Content Creation:
• Develop and execute a comprehensive social media content strategy aligned with our brand objectives.
• Create high-quality short video content (e.g., Reels, TikToks) that resonates with our target audience.
• Curate and share relevant real estate news, trends, and industry insights.
• Collaborate with the marketing team to ensure consistent brand messaging across all channels.
• Community Management:
• Actively engage with our online community on various social media platforms (Instagram, Facebook, X, LinkedIn and Snapchat).
• Respond promptly to inquiries, comments, and messages.
• Foster a positive and engaging online environment.
• Build relationships with influencers and industry partners.
• Analytics and Reporting:
• Monitor social media performance metrics and provide regular reports.
• Analyze audience behavior and trends to optimize content strategy.
• Track key performance indicators (KPIs) such as engagement rates, follower growth, and website traffic.
• Paid Social Advertising:
• Manage and optimize paid social media campaigns to reach a wider audience.
• Create targeted ad campaigns based on demographics, interests, and behaviors.
• Track and measure the effectiveness of paid advertising efforts.

Qualifications and Skills

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum 5 years of experience in social media marketing, preferably within the real estate industry.
• Strong understanding of social media platforms, algorithms, and best practices.
• Excellent video editing and production skills.
• Creative and innovative mindset with the ability to think outside the box.
• Strong written and verbal communication skills.
• Proficiency in using social media analytics tools.
• Experience with paid social media advertising platforms (e.g., Facebook Ads, Instagram Ads).

Preferred Experience

• Experience working in the Dubai real estate market.
• Experience with social media management tools (e.g., Hootsuite, Buffer, Google 360 & Meta Business Suite).

If you are a passionate and results-oriented social media professional with a strong understanding of the Dubai real estate market, we encourage you to apply.

Job Type: Full-time