Job Description

About Us:

Illuminations Wellbeing Center is a leading provider of holistic healing, personal growth, and wellness services. We are dedicated to helping individuals achieve balance and transformation in their lives through a variety of approaches including hypnotherapy, NLP, life coaching, and more. We are looking for a passionate and creative Social Media Executive to join our dynamic team and help us expand our reach and impact.

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As a Social Media Executive, you will be responsible for developing and implementing our social media strategy in order to increase our online presence and improve our marketing and sales efforts. You will be working closely with the marketing and content teams to create engaging content, monitor social media channels, and analyze performance metrics.

Key Responsibilities:

• Develop and implement social media strategies to align with business goals.
• Create, plan, and execute social media campaigns across Instagram, TikTok, LinkedIn, and Facebook to increase brand awareness and engagement.
• Analyze and report on the performance of social media campaigns and adjust strategies accordingly
• Produce high-quality, engaging, and visually appealing content (posts, videos, stories, reels) tailored to each platform.
• Collaborate with the graphic design team, photographers, and videographers to create content that aligns with the wellness center's brand image and messaging.
• Write compelling copy for social media posts, ensuring consistency in voice and tone.
• Monitor, respond to, and engage with followers and users on all social media platforms in a timely and professional manner.
• Foster and grow an active online community by encouraging discussions and interactions related to wellness topics.
• Stay up-to-date with the latest social media trends, platform updates, and best practices.
• Adapt and incorporate new trends and features into the social media strategy to keep content fresh and relevant.

Requirements:

• Proven work experience as a Social Media Executive or similar role.
• Hands-on experience in content management.
• Excellent copywriting skills.
• Ability to deliver creative content (text, image, and video).
• Solid knowledge of SEO, keyword research, and Google Analytics
• Knowledge of online marketing channels.
• Familiarity with web design.
• Excellent communication skills.
• Analytical and multitasking skills.
• Bachelor's degree in Marketing, Communications, or relevant field.

Preferred Qualifications:

• Experience in the wellness or holistic healing industry.
• Familiarity with holistic and wellness-related content and audiences.
• Proficiency in social media management tools (e.g., Buffer, Hootsuite).
• Creative thinking and problem-solving skills.

Job Type: Full-time