JOB DESCRIPTION Job Post - Social Media Executive Job role - Preferred Male & Female Exp- 1 to 3 years. Job Title: Job Summary: As a Social Media Executive, you will be responsible for developing and implementing social media strategies to enhance brand visibility, engagement, and growth across various social media platforms. You will work closely with the marketing team to create compelling content, manage social media campaigns, and analyse performance metrics to optimize strategies. Key Responsibilities: 1. Social Media Strategy: Develop and execute social media strategies aligned with the company's marketing objectives to increase brand awareness, drive traffic, and generate leads. 2. Content Creation: Create engaging and relevant content for various social media platforms, including but not limited to text, image, and video content. Ensure all content is on-brand and tailored to specific audiences. 3. Community Management: Actively engage with the audience, respond to comments, messages, and inquiries in a timely and professional manner. Foster meaningful conversations and cultivate a positive brand image. 4. Campaign Management: Plan and execute social media campaigns, including promotions, contests, and advertising campaigns. Monitor campaign performance and adjust strategies as needed to achieve desired outcomes. 5. Analytics and Reporting: Track key performance metrics, analyze data, and generate reports to evaluate the effectiveness of social media efforts. Use insights to make data-driven decisions and continuously improve strategies. 6. Stay Updated: Stay informed about the latest trends, tools, and best practices in social media marketing. Proactively identify opportunities for innovation and experimentation to stay ahead of the curve. 7. Collaboration: Collaborate cross-functionally with marketing, design, and other teams to ensure consistency in brand messaging and alignment of social media activities with overall marketing initiatives. 8. Monitoring and Listening: Monitor social media channels for relevant conversations, mentions, and trends related to the brand or industry. Use social listening tools to gather insights and identify opportunities or potential issues. 9. Brand Advocacy: Identify and cultivate relationships with brand advocates, influencers, and partners to amplify brand reach and engagement. Qualifications and Skills:
Bachelor's degree in Marketing, Communications, or related field.
Proven experience as a Social Media Executive or similar role.
In-depth knowledge of various social media platforms, including Facebook, Twitter, Instagram, LinkedIn, TikTok, etc.
Strong written and verbal communication skills with a keen eye for detail.
Creative thinking and the ability to generate innovative ideas for content and campaigns.
Proficiency in social media management tools and analytics platforms.
Excellent time management and organizational skills with the ability to multitask and prioritize effectively.
A team player with strong interpersonal skills and the ability to collaborate effectively across different departments.
Understanding of SEO principles and how they apply to social media is a plus.