The Social Media Executive is responsible for developing, implementing, and managing social media strategies that enhance brand awareness, engage with the target audience, and drive traffic to the company's digital platforms.
Key Responsibilities
Create, curate, and manage published content across social media channels (Facebook, Instagram, LinkedIn, etc.).
Develop and execute social media campaigns aligned with business goals.
Monitor social media trends and adapt strategies accordingly.
Analyze performance metrics and provide insights to improve engagement and reach.
Collaborate with the marketing team to align social media efforts with overall marketing initiatives.
Engage with followers, respond to inquiries, and manage community interactions.
Stay updated on industry trends and best practices in social media marketing.
:
Develop and execute media buying strategies to support marketing objectives.
Conduct market research to identify target demographics and media preferences.
Negotiate contracts and rates with media vendors and publishers.
Monitor and analyze campaign performance metrics to optimize buying strategies.
Collaborate with creative teams to ensure alignment of advertising content with media placements.
Maintain relationships with media contacts and industry partners.
Stay informed about emerging media trends and technologies.
Qualifications:
Bachelor's degree in Marketing, Communications, or related field.
Proven experience in social media management or digital marketing.
Strong understanding of social media platforms and analytics tools.
Excellent written and verbal communication skills.
Creative thinking and problem-solving abilities.
Ability to work independently and as part of a team.
Job Type: Full-time