The social media Director will oversee the execution of social media strategies and campaigns, ensuring alignment with client objectives. This role involves managing client relationships, monitoring performance, and collaborating with various teams to enhance brand presence across social media platforms.Key Responsibilities:
Act as the primary contact for clients regarding social media initiatives, building and maintaining strong relationships.
Oversee the execution of social media campaigns, ensuring they adhere to the established strategy and client goals.
Monitor social media metrics and campaign performance, providing insights and recommendations for optimization.
Ensure all social media content aligns with brand guidelines and maintains the appropriate tone of voice.
Manage influencer marketing campaigns, ensuring they meet brand objectives and deliver expected results.
Work with various departments, including creative and analytics, to support integrated marketing efforts.
Prepare and present regular performance reports, highlighting successes and suggesting areas for improvement.
Stay updated on industry trends and emerging social media platforms to inform campaign strategies.
Requirements:
Proven experience in a Marketing agency with a solid understand of marketing principles and advertising strategies
In-depth knowledge of Social Media
A creative mind to create compelling campaigns & address any challenges
Ability to work under pressure and manage multiple projects simultaneously
Familiarity with tools for measuring and analysing social media performance
Strong verbal and written communication skills for effective client interaction