Support all social media platforms including development, maintenance, and circulation of the social media editorial calendars across Facebook, YouTube, LinkedIn, Instagram and more.
Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.
Generate, edit, publish and share daily content that builds meaningful connections and encourages community members to participate.
Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.
Collaborate with Brand team and Club Apparel team to manage reputation, identify key players and coordinate actions.
Knowledge of online marketing and good understanding of major marketing channels.
Execute social community management - post, moderate and edit daily posts, implement promotions and engagement campaigns, and conduct proactive and reactive outreach to communities on all platforms.
Work cross-functionally with creative, PR, marketing, customer service, digital marketing, e-commerce, store and merchant teams to plan and execute strategic and synergistic social media initiatives. Ensure consistency, relevancy, and accuracy across all messaging.
Actively monitor social media accounts and track engagement metrics to measure success of campaigns and identify opportunities.
Monitor trends social media channels; appropriately apply that knowledge to increase the effectiveness of social media efforts.
Proof reading in English copy writing and creating or editing the press releases.
Managing Ms. Sima Ved external communications such as media and panel interviews.
Managing Apparel group regional launch campaigns for the brands.
Handling LinkedIn page, apparel corporate websites, social media for CSR, human resources (employee branding), Club Apparel, Nessa, and F5.
Planning & Buying the Digital Media In-House and show a MoM saving of more than 30% when compared to buying the same media externally, with 3rd party agencies.
Create and maintain the digital media infrastructure, including the websites and other relevant micro sites and applications, In-House
Create and Maintain Relationships with the media vendors.
Strategize the Digital presence for all the group brands and localize it as per the requirements.
Train the larger marketing team and keep the updated about the latest trends in the industry, regionally and globally.
Collaborate and work closely with the e-commerce team to drive higher revenues on the in-house platform
Desired ExperienceThe ideal years of experience for a Manager - Digital Marketing typically range from 5 to 8 years. This experience should encompass a broad spectrum of marketing activities, with a focus on digital and social media strategies.