Social And Advocacy Brand Manager Ppd
Dubai, United Arab Emirates
Job Description
I am the Social and Advocacy Brand Manager and I am the expert of consumer engagement. I own the connection to our consumers in the social media landscape, acting as the voice of the brand. I drive social engagement through influencer management, content creation and presence on relevant social platforms. I am responsible for the delivery of successful brand events and influencer and press relationship building. I remain the press and influencer point of contact at all times.
KEY RESPONSIBILITIES:
KEY RESPONSIBILITIES:
- Manage PR brand budget
- Plan strong influencer activations driving to online business
- Plan social media calendars by retailer to support new launches and pillars
- Define a PR strategy for the brand & activation calendar
- Manage a consistent list of influencers together with agency
- Responsible for creating relevant local content in line with the brand DNA and strategy
- Plan strategic PR events to increase the brans awareness in the region
- Responsible for setting a strong PR seeding strategy & execution
- Follow the Social Media discussions & reports competition/Trend alert
- Be the voice of the markets to zone/DMI on the social media & PR topic
- Identify, manage and engage influencer communities
- Develop product/brand awareness & community engagement
- Share of engagement, reach, and mentions
- Influencer performance
- Earned media generation
- PPP management
- Influencer loyalty, reach and engagement
- Success/ ROI of PR events and comms projects
- Communication strategy & action plan
- Engaged brand influencers
- Strong brand awareness amongst influencer community
- Brand event management & press releases
- Social media engagement best practices
- Brand DNA
- Comms best practices
- Event management
- Understanding & management of influencers
- Close alignment on 360 product expression with PBM, OBM, Community Manager, RBM as part of launch execution
- Influencers & agencies
- Other Comms Managers
- Brand director, Comms Director & Digital Director
- E-Key Account Managers
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Job Detail
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Job IdJD1579184
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationDubai, United Arab Emirates
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EducationNot mentioned