About the job Shopper Trade Marketing & Assets CreationThe Shopper Trade Marketer is responsible for developing and executing the categorydevelopment plans and shopper activation initiatives, based on the Company brand andshopper/trade marketing strategy. The Shopper Trade Marketer will provide business insightsand identify business opportunities through analysis and research at market, channel, customerand shopper level.Tasks and responsibilitiesThe Shopper Trade Marketer will deploy the channel vision and category management approachinto the key markets in close cooperation with the sales team, local Company distributionpartners and other internal stakeholders:Identify Omnichannel business opportunities through analysis of market, channel,customer, and shopper data.Development of Channel & Category Management Plan - approach per country (focus ontier 2 countries)Drive Category Management projects at key MEA retail customers (focus on tier 2countries) together with local distributorShopper journey: Improve shopper experience across all touchpoints.Develop and monitor Point of Purchase Marketing (on- and offline)Develop and monitor Shopper Activation Campaigns for all touchpoints to optimizeconversion rates.Liaise with suppliers on sourcing, timelines, POS requirements, and supplier reviews toensure that activations are effective and on schedule. You will need to build strongworking relationships with suppliers.Develop and maintain the Brand on the shop floor plan ("shop-in-shop"approach);Create channel specific planograms and optimize assortment.Co-develop & monitor yearly distributor plans, including key product launch monitor(online and offline)Execute regional/local retailer & activation programs (e.g., Promo calendar, Instoreevents, trade shows), including promotion planDevelop effective shopper marketing plans, including in store and online assets, for keyretailers. For each activation,Need to evaluate the performance and any insights of key learnings will be added into theplanning cycles for continuous improvement.ProfileWhat you bring to the tableDegree minimum: University in Economics, Marketing or Commercial related fieldExperience level: mid-level seniority, 5+ yearsClear business communication in EnglishExcellent data and analytics skillsSkill SetWorking in complex, international environments with remote teams on multiple locationsacross different time zonesA hands-on, team player who can deal with a lot of freedom and give the team space tocreate innovative frameworks so that results are achieved

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